At Apple's latest shareholder meeting, a think tank, NCPPR, pushed the company to stop pursuing environmental initiatives like investing in renewable energy. Cook went on a tirade -- or at least what passes for one from the very cool and collected CEO. He made it clear that he makes choices for reasons beyond just the profit motive.
These days, it is the company that fails to guard itself against climate change risk that is destined to find itself on the losing end of market share. For a company like Apple, risk associated with climate change comes in many forms.
Also Apple's CEO Tim Cook should develop his own personal founder's vision as a guiding principle. Especially, if he wants to project a company vision that communicates to employees, shareholders and clients a credible and promising future.
What is missing in iOS7 is that humanity. That understanding of programming to an audience, not to the sense of style of an engineer or a designer.
Note to self: Before updating any software on any device in the future, make sure to research the major changes to make sure going forward isn't going backwards.
The question remains -- and this is something that I've discussed before -- can Tim Cook help champion transformative products at Apple, or is he merely the executor of Steve Jobs' corporate last will and testament?
If Touch ID doesn't work how users believe it should, they will simply ignore it and forget about it. But for Apple, that will mean an enormous business opportunity lost.
They're nothing short of miraculous hunks of modern tech gloriousness. But they're also, shockingly, missing a few key features we'd really like to see in future models.
This ode overturns Apple's original, unspoken premise. Its contrived poetry celebrates Apple's past as if it's the path to the future. Woe is Apple.
Our government is not always going to protect us from everything that may be harmful or close loopholes to make our tax system more equitable and fair. That is just the way our system works. But, that is where all of us come in
Is Apple so prodigious an American icon that our elected representatives fear a voter backlash? Is that what all their unseemly, inane fawning was about?
Tim Cook, the CEO of Apple, had a choice, and he chose badly.
If you somehow missed the week of May 24th, 2013, you overlooked some of the biggest stories of the 21st century.
Because they can indefinitely shield their foreign profits from U.S. taxes, meanwhile engaging in endless (legal) schemes to avoid taxes in countries where they book those earnings, the link between the profitability of American companies and the well-being of America is broken.
I want Apple to innovate with new "incredibly great" products that wow the world like the iMac and iPhone did--not with new ways of nickel and diming Uncle Sam. Do what's right and stick to what Apple does best and continued success will surely follow.
By Juli Weiner For your edification, a look back at the phrases, nouns, and neologisms that have, for better or for worse, shaped the week's natio...