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The TiVo Imperative: Educate and Entice Viewers to "Want to Watch" Commercials and New TV Series

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

While broadcast networks have been ambitious in delivering full programming to viewers via online alternatives, they remain entrenched in traditional relationships with advertisers.

NBC To Become First Network To Use TiVo Data

Reuters | Paul Bond | Posted 05.25.2011 | Media

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their digital video recorders and, presumably,...