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TOM BOWMAN

(VIDEO) BBC Research: Mobile Is Best Device To Reach Affluent Consumers

Andy Plesser | Posted 07.27.2014 | Technology
Andy Plesser

LONDON -- Research commissioned by BBC Worldwide shows the top 20% highest earners are fully engaged and readily reachable by mobile advertisers. "Se...

BBC.com Opens Its Doors To Native Advertising

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The BBC is known for its editorial integrity and, at least in the UK, its aversion to advertising. These facts would seem to make an embrace of the cu...

BBC's Bowman: A Third of Digital Inventory in U.S. Sold Programmatically

Andy Plesser | Posted 03.19.2014 | Technology
Andy Plesser

The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., say...