The lines between business and cause are beginning to intersect, and integration of cause and business is now being seen not just as a trend, but as a foundational pillar of good business in the 21st century.
Blake Mycoskie won by losing. He lost the $1 million prize on the second season of the Amazing Race by four minutes, and yet if had won, he may not have founded his hugely successful and philanthropic TOMS Shoe company.
On April 8, we're asking everyone to go barefoot for One Day Without Shoes. Most people don't even realize how many children in developing countries grow up barefoot -- and it's time to remind ourselves.
Why not take positive steps to champion nonprofit and benevolent businesses? This is the birth of a new world, where your dollars can act as catalysts to accomplish the change that we want to see in the world.
What has always excited us about Current is its call for audience participation and engagement. Finally, a platform for meaningful exchange, existing on television, taking the high road and believing that sharing our stories can change the world.
No personal mission has resonated so deeply with me as the one I am currently pursuing with the TOMS movement. I would like to share it with you in hopes that you will hold me accountable for fulfilling it.