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Tooting Your Own Horn

My Festivus Grievances About Online Comments and Self-Promotion

Adam Grant | Posted 02.23.2014 | Business
Adam Grant

Studies show that the more you toot your own horn, the more negatively you're evaluated: Self-promoters are not only less liked, but also earn lower salaries and fewer promotions. Bragging about yourself violates norms of modesty and politeness -- and if you were really competent, your work would speak for itself.