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15 Expert Hacks For Crafting Seductive Headlines

Yusuff Busayo | Posted 07.06.2016 | Arts
Yusuff Busayo

How important is the headline? Legendary Copywriter, John Caples, admits even the world's greatest copywriter CANNOT write a million-dollar copy from...

Responsible Headlines

David Johnson | Posted 06.11.2012 | College
David Johnson

As news media grapples with shifting audiences and new competition for attention, headlines need to grab attention to draw page views. But they must also be clear, truthful and accurate.