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(VIDEO) Wall Street Journal & BBC News Using TouchCast Interactive Video

Andy Plesser | Posted 01.06.2015 | Technology
Andy Plesser

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, has been gaining traction in use by the BBC. Now it ...

(VIDEO) TouchCast Useful To More Than Just Publishers: Schonfeld

Andy Plesser | Posted 12.27.2014 | Technology
Andy Plesser

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video forma...

'Branded Video Has Five Seconds To Impress': Group M's Rob Norman

Andy Plesser | Posted 04.27.2014 | Business
Andy Plesser

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says Grou...

Digitas' Shlachter: Good Branded Video Is Hard To Do

Andy Plesser | Posted 04.27.2014 | Media
Andy Plesser

With an apparent shortage of premium video inventory against which to advertise, some marketers are taking to producing their own content to get their...

Beet.TV's Plesser: New Era Dawning for Journalism

Andy Plesser | Posted 04.27.2014 | Media
Andy Plesser

New York-based video journalism outfit Beet.TV, this article's publisher, has been creating events and videos that tell the story of the digital business for the last eight years.

TouchCast's Schonfeld: Users Don't Want Lean-Back Video

Andy Plesser | Posted 03.31.2014 | Technology
Andy Plesser

VIEQUES, PR -- Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward ...

TouchCast Courts News Publishers With Desktop Video Suite

Andy Plesser | Posted 12.24.2013 | Media
Andy Plesser

It's four months since former TechCrunch editor Erick Schonfeld debuted TouchCast, an iPad app for injecting interactive and web assets in to linear v...