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Toy Marketing

Here's What The Girl In That Iconic LEGO Ad Thinks Now

Posted 11.24.2014 | Parents

What a difference 33 years makes. Back in 1981, Rachel Giordano was a red-headed 4-year-old child model with pigtails and baggy jeans, starring in...

In the Search for Success: The Toy Industry Is No Fun

Jorge | Posted 08.12.2013 | Small Business

I was around 30 years old and I needed to come up with a new plan to achieve success. That's when I decided I was going to be: a Toy Inventor!

LOOK: Comparison Of '70s Toys To Today's Is Startling

The Huffington Post | Jessica Samakow | Posted 06.07.2013 | Parents

Walk into any toy store and you'll notice a considerable amount of pink "girly" toys and darker-colored "boyish" toys. Rewind two decades, however, an...

What Price the Princess Cult? Toys, Our Kids, and Harmful Messages

Martha Burk | Posted 02.20.2013 | Parents
Martha Burk

Our daughters are awash in princesses and pink. Is this pinkification and princess obsession harming our girls? Is being a princess a career? I put these questions to Peggy Orenstein, author of Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture.

WATCH: Little Girl Furious Of Gender Stereotypes In Toy Store

Posted 12.25.2011 | Comedy

Riley has an important message for all the toy makers and marketers out there: stop trying to force pink stuff on girls. They like other colors, too....