iOS app Android app

Toys Gendered Marketing

Amazon Removes 'Boys' And 'Girls' From Toy Categories

The Huffington Post | Caroline Bologna | Posted 05.07.2015 | Parents

It appears that Amazon is finally "letting toys be toys." As techie Twitter user Jack Danger pointed out in a tweet, Amazon made a small change to ...

Hey, Toys 'R' Us, Stop Thrusting Gender Roles on My Kids!

Rob Watson | Posted 01.23.2014 | Gay Voices
Rob Watson

The girls' section was a pink bubble. The themes: fashion, cooking and cleaning. The promotional words on the packages were fun and frivolous. In contrast, the toys meant for boys communicated leadership, command, speed, agility, skill, might and success. I got the message then and there.