On any given day, there are Batmans, Supermans, Spider-Mans and several other comic book action figures in the boys aisle of the toy section. Do you know how many female action figures I found a few weeks ago at Wal-Mart? None.
It doesn't matter who pays the mortgage, if you have small children, you are continually reminded that the space you inhabit is no longer yours. Here's clear evidence that despite your parental role, you likely have limited control of your home.
With the summer season fast approaching, families nationwide are planning vacations and road trips galore. Traveling with kids is a challenge, especially if you have toddlers in tow. There is nothing worse than listening to the endless "are we there yet?" droning, but you can be armed and ready with awesome toys to keep kids busy in the car.
Most of us see old milk jugs as something for the recycle bin. But for toy maker Green Toys, the plastic jugs become the start of something fun: toys. Green Toys' line -- which ranges from kitchen sets to vehicles piloted by little bears -- is made completely from recycled milk jugs. To date, the company has recycled over 24,000,000 jugs.
Easter is a time of joyous celebration for many. Much planning goes into family gatherings and the fun, food and festivities to be enjoyed by children and adults alike. But have you remembered to plan for your pets?
Nothing says Easter quite like chocolate bunnies, marshmallow chicks and jelly beans so we're kidding ourselves if we think that the kids aren't totally psyched about loading up on sugar Eater morning.
I had the opportunity to have an in-depth conversation about Willie's life, how the toy marketing world works and how TOMY fits into this crazy world of fun.
Easter brings families together through the mystique of a big fluffy bunny, exciting egg hunts, and the first signs of warm spring weather. But what's one of the best Easter traditions of all? The basket!
Ryan looked up at his father, and a tiny wrinkle of worry appeared between his eyebrows. His dad was not happy, and it was clear Ryan didn't know why. My pulse accelerated. I felt uncomfortable witnessing this scene.
I'm immediately accosted by noise. Several talking toys are going off unprompted. Speakers blare children's music that sounds like Mickey Mouse Club on meth. Somewhere a child screams bloody murder.
Imagine my surprise and delight when I found out that the chairman and CEO of the American Grandparents Association, famed rock music impresario Steve Leber, also is known as Poppie to his seven grandchildren.
I have enough close friends with children whose milestones have, like Hannah's, not been reached, to know that I am not the only one who finds birthdays hard.
The only thing better than creating something special is the mess you get to make while doing it. Don't worry about the clean-up, just get lost in the fun!
I've been attending the New York International Toy Fair, the Western Hemisphere's largest toy trade show, for the past nine years and always have a blast combing through 400,000 square feet of wall to wall toys. I get seriously pumped about what's new.
In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.
In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.