I've been attending the New York International Toy Fair, the Western Hemisphere's largest toy trade show, for the past nine years and always have a blast combing through 400,000 square feet of wall to wall toys. I get seriously pumped about what's new.
In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.
In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.
Interactive features like these are really stepping up kids' toys, helping to keep their attention, engage their imaginations, and even help teach kids about programming and technology. Unicorns, robots, and dinosaurs--oh my! This fall, kids are sure to have some crazy new friends ready for playtime. Best of all? You never even have to schedule a playdate.
It seems like we were just talking about holiday toys for 2014, but while those toys were flying off the shelf, I was also getting a sneak peek at toys for the upcoming year, including holiday 2015.
As your son's social world expands, you will have increasingly less control over what popular characters he encounters and so it's good to think ahead about how you want to respond to his request for them.
I had never really given much thought to how Legos are marketed. As far as I was concerned they were just the perfect toy to play with, with my kids. It never concerned me that Legos seemed to be very much a boy toy and not something that was marketed to girls. I have two boys, so seeing things from a parent with a girl's perspective was just not something on my radar.
Today marks the 30th anniversary of the ThunderCats television show debuting on television. Along with He-Man and the Masters of the Universe, G.I. Joe and The Transformers, the series and its accompanying toy line were popular with boys (and their cool sisters) who grew up in the 1980s.
Singer Orly C and I have paired up to create this hilarious parody of Sam Smith's Stay With Me for parents who know how hard it is to relax or just enjoy a moment to themselves.
Investments in education technology are at an all-time high, but school curricula have become increasingly structured and standardized, at the expense of playtime and the arts.
The artist/graphic designer started out making flyers for bands during his college days. After moving to New York from San Diego, he landed a coveted job as an art director at the legendary Def Jam, creating iconic artwork for some of the label's biggest records, working closely with the Beastie Boys.
How in the hell do we talk to our sons about penises before they're 21 if they keep getting these? "Dad, why did you take that from me, I was decorating the top of my cake. I was going to put a worm on the top." "Because son, it's a penis."
So what motivates me as an educator to write about toys? As teacher of media and tech, I have been interested in ways to teach students computational thinking. This year was the first time I found a toy that helps do just that.
With just a few days left before Christmas, you might find yourself wondering "How did I wait this long to get my shopping done?" While year after year we vow to start our gift hunt early, we always manage to find ourselves scouring for parking spots at the mall just a few days before Santa makes his way to our rooftops. But don't worry -- you're not alone.
Remember how great Lincoln Logs and Erector sets were? It was one of the best gifts to unwrap at Christmas. They still are after half a century; you can buy them because they're such perfect ways to fuel a child's imagination.
According to a recently released report from the nonprofit organization China Labor Watch (CLW), many popular toy brands are manufactured in Chinese factories that have been found to have repeatedly committed a vast number of worker rights violations.