In a tragic turn of events, my 3-year-old son Max has lost his most prized red remote-control monster truck.
What makes a toy hot? Is it hot because it's on TV every 20 minutes in front of your kids or because all of their friends have it so they absolutely must have one too? Or is it hot because it's based on a character they truly love, a passion that they have or their own unique play style, even if they haven't asked for it yet?
Beautiful Lego: Wild is both a product and celebration of the Lego phenomenon, which could never have been predicted by its founder, Ole Kirk Christiansen, when he started making the bricks out of wood in 1932.
I never wanted to be a boy, I just wanted to look like one. I certainly don't mean to demean the experiences of trans individuals, for whom the "born in the wrong body" narrative is a very real truth.
It's not all fun and games predicting what the hottest toys will be for any season--especially for the holidays! We're often asked: What will become the next schoolyard currency?
Kids of all ages want to get their hands on a tablet--which is a good thing, they are great sources of learning and entertainment. Some parents are happy to hand over their own iPads to their kids before they can even walk. I salute you, brave warriors.
I had to sit with this toy clamped to my cock, buzzing and whirring with reckless abandon, while I was in the "dead turtle position," physically unable to move or change positions whatsoever, surrounded by a sea of blue pads. Go ahead, the visual is pretty hilarious.
Today's question is a much bigger one when it comes to screen time: How much is too much, especially with our kids under the age of 2? There's also the added question of which screen we are talking about -- is it the TV, the computer, the iPad, the smartphone?
I don't disagree with Target's choice to create one ginormous androgynous toy section. I actually don't care. My kids know what toys they want and will manage to find it and drain my wallet whatever shelf it's stashed on.
There was a time when the neighborhood was the ultimate playground. Kids would hop on their bikes on Sunday mornings, wave goodbye to their parents, and simply promise to be home in time for dinner.
It's an important aspect of this buzz-worthy conversation to understand what we're really talking about when it comes to gendering in the toy industry as a whole. There is a big difference between the way retailers and marketing teams are handling gender, and the role that gender plays in toy design.
Toys will likely still be where they have always been. Barbie will still commandeer the doll aisle, alongside her friends Elsa, Frankie Stein, and Twilight Sparkle. If you are looking for one of these lovely ladies, odds are, you are interested in other fashion dolls as well.
There is, of course, a gender gap in science, technology, engineering, and math-related careers -- a divide caused by many factors. The pink blocks made me wonder: What part do we parents play in that disparity between boys and girls?
I think there is credit in intentionally limiting toys for children. Amidst the constant bombardment of more advanced, more colorful, more stimulating, more educational, more this and more that, I humbly present my case for why less is more.
When it comes to the pink craze for girls? Now we have a problem. As currently used in the marketing of everything from clothing to tools, pink is no longer simply a color -- it is the foundation of a constrained concept of femininity.
Without a doubt, Bob Wann, CEO of Patch Products, Inc. is a visionary, leader, and toy guru like you've never met. He's been a leader in the toy ind...