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Tracey Scheppach

(VIDEO) Netflix Will Beat Cable To Mass Addressable: Vertere's Hanlon

Andy Plesser | Posted 12.27.2016 | Media
Andy Plesser

MIAMI -- Addressable TV, the idea that brands can target TV viewers at the individual household level using IP connections and data, is growing up, no...

(VIDEO) AdMedia Veteran Scheppach: Addressable Is Premium Television Inventory

Andy Plesser | Posted 11.28.2016 | Business
Andy Plesser

MIAMI - With some 250 addressable television ad campaigns under her belt, Tracey Scheppach's worldview as she ventures out on her own can be summed up...

(VIDEO) Advanced TV Specialist Scheppach: Addressable Works For All Advertisers

Andy Plesser | Posted 11.27.2016 | Business
Andy Plesser

MIAMI - Former Starcom MediaVest Group advanced television specialist Tracey Scheppach not only believes that addressable TV advertising works for all...

(VIDEO) Bank Of America Sees More Dynamic Segmentation As Addressable TV Grows

Andy Plesser | Posted 11.22.2016 | Business
Andy Plesser

MIAMI - Having just dipped its toes into addressable television advertising, Bank of America is planning additional campaigns and looks forward to bei...

(VIDEO) AdTech Execs Support Scheppach's Run Against Childhood Leukemia

Andy Plesser | Posted 11.10.2016 | Healthy Living
Andy Plesser

CHICAGO - In this fast-moving industry, it can be easy to keep your head down, obsess over the latest media metrics, and not really look up to see th...

(VIDEO) Addressable TV Cheaper Than Direct Mail, A Boon To Smaller Advertisers: Publicis' Scheppach

Andy Plesser | Posted 11.03.2016 | Media
Andy Plesser

Not only is addressable television advertising cheaper than direct mail, it enables smaller advertisers to harness the sight, sound and motion of TV a...

(VIDEO) Data Will Set Context Free: SMG's Scheppach

Andy Plesser | Posted 11.25.2016 | Media
Andy Plesser

Advertisers are getting excited by the possibilities for super-targeted TV marketing promised by new ad tech platforms. In fact, to many, it looks li...

(VIDEO) Addressable TV Ad Spend Up 3x: SMG's Scheppach

Andy Plesser | Posted 10.28.2016 | Media
Andy Plesser

The ability to target individual television ads with internet-style precision is no longer just a fantasy - it's here and now. In fact, spending is b...

(VIDEO) A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

Andy Plesser | Posted 04.01.2015 | Impact
Andy Plesser

FORT LAUDERDALE -  Cancer has touched so many of us -- and sometimes it hits very close to home.  Such is the case for SMG's EVP Tracey Scheppach wh...

(VIDEO) "I am after remaking the premium TV marketplace," Starcom MediaVest's Tracey Scheppach

Andy Plesser | Posted 03.28.2015 | Business
Andy Plesser

FORT LAUDERDALE  -- Two decades in to the era of the TV set-top box, ad agencies are still not finding it easy to get access to good audience target...

Tech Means 'Creative Renaissance' for TV: SMG's Scheppach

Andy Plesser | Posted 02.06.2015 | Business
Andy Plesser

CHICAGO -- The internet may have displaced newspapers, magazines and radio in many consumers' lives. But advertising execs - even those from technolog...

(VIDEO) 'Addressable TV Will Take Off In 2015': SMG's Scheppach

Andy Plesser | Posted 01.24.2015 | Media
Andy Plesser

CHICAGO - In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high g...

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want. It ...