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(VIDEO) GroupM's Lesser: The Future Of All Media is Digital and Programmatic

Andy Plesser | Posted 03.29.2016 | Media
Andy Plesser

MIAMI - Less than six months into his role as CEO of North America for GroupM, Brian Lesser offers this vision of the future of media: it all will be ...

When Will Traditional Media Embrace Real Time Bidding and Demand Side Platforms?

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The online publisher, RTB, DSP, Ad Exchange, horizontal and vertical ad network, data, verification, optimization and tools business is not an easy ma...