The benefits of exhibiting at a trade show can surpass any marketing or growth technique. Trillions of business deals are done at trade shows every year. The biggest and best trade show booths definitely have the edge, but not all are successful.
Does the retail world really need another presentation-packed show featuring a cavernous hall full of vendors hoping to connect with retailers who are searching for an edge in an increasingly brutal business?
Trade shows and conferences give entrepreneurs an opportunity to showcase our products and businesses to our target market and beyond. These events bring entire industries together; packing a lot of potential business and growth into a single room or exhibit hall.
There are many different types of trade shows around the country. All business cultures run trade shows as way for the different members to gather. Do some research on the different trade shows in and around your area, and pick the shows that relate mostly to your company.
Last week, during NYFW when most of the mainstream media and high-end, luxury fashion brands obsessed over who's who in the front rows of those runway shows, there was something far more creative going on at Pier 94.
If you're planning a corporate meeting or special event for your company, your choice of professional keynote speaker to kick off the itinerary can be every bit as important as the venue, theme and timing for the occasion.
Whilst many people may have assumed that traditional forms of advertising and marketing were dead in the water -- the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool.
Big city fashion weeks and major trade shows are not what they once were. It's now a lot like watching Billy Crystal tell jokes or Whitney Houston sing ballads. They're legends as much as they are has-beens.