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Trademarks

How The IOC Effectively Maintains A Gag Order On Nonsponsors Of The Olympics

The Conversation US | Posted 08.15.2016 | Business
The Conversation US

Whether on television or the internet, the vast majority of businesses are blocked from nearly any mention of the 2016 Olympic Games - whether in conjunction with promoting their own products or even just saluting their national teams.

A (Non-Intellectual-Property-Infringing) Disney Theme Park Comes to China

Sam Johnson | Posted 06.10.2016 | Travel
Sam Johnson

Shanghai Disneyland will officially open on June 16, a move eagerly awaited by many Chinese and expats alike. (With some notable exceptions.) An expat myself, I too am excited to visit.

What Is the Value of a Brand?

Dave Bookbinder | Posted 05.18.2016 | Business
Dave Bookbinder

A key element of differentiating from the competition, a powerful brand can illicit loyalty from satisfied customers and typically allow a company to charge a higher price relative to its competitors.

Protecting America's Secret Sauce: The Defend Trade Secrets Act Signed Into Law

Michelle K. Lee | Posted 05.11.2016 | Politics
Michelle K. Lee

Today is a new day for American inventors. The President and Congress helped American companies and innovators protect their intellectual property from those engaging in economic espionage by passing and signing the Defend Trade Secrets Act.

For Entrepreneurs: How to Protect Your Intellectual Property

Parker Beauchamp | Posted 04.19.2016 | Business
Parker Beauchamp

In a digitally connected world, ideas are easy to share, distribute and, unfortunately, even steal. By definition, an entrepreneur is a person who "...

The Yosemite Trademark Battle -- A Rose By Any Other Name...

Matt Emerson | Posted 03.15.2016 | Travel
Matt Emerson

I'm sure it's safe for me to say that it wasn't Super Tuesday for most Yosemite fans. The trademark battle for the names of iconic Yosemite landmarks continues and as of March 1st, the Park's new concessionaire, Aramark, took the reigns.

Kylie Minogue Is Not Having Kylie Jenner’s Attempt To Trademark Name

The Huffington Post | Cavan Sieczkowski | Posted 03.02.2016 | Entertainment

A war of two Kylies. Last year, Kylie Jenner moved to trademark her first name in a filing with the U.S. Patent and Trademark Office. She sought to g...

What The Trademark Ruling On The Washington Redskins Means For Business

Quora | Posted 01.27.2016 | Business
Quora

What does the D.C. federal court's trademark law ruling on the Washington Redskins' name mean for business in general? originally appeared on Quora - ...

Engaging With the Next Evolution of Innovation at the 2016 Consumer Electronics Show

Michelle K. Lee | Posted 01.04.2016 | Technology
Michelle K. Lee

America is an innovation nation. Consider just one evolution of invention that developed and grew here -- the telegraph, the telephone, the television, the personal computer, to the very Internet on which you're reading these words -- and look for the common denominator.

Legal Questions When Creating a Musical Group or Band

Brad Reid | Posted 11.12.2015 | Business
Brad Reid

Like it or not, law permeates our society including the arts. Musical groups find themselves surrounded by legal questions. Frequently, default legal ...

Free Speech or to Be Free of Speech?

Simon Tam | Posted 07.31.2016 | Politics
Simon Tam

We should not let the fear of a football team regaining trademark registration justify the suppression of rights for other groups.

Greeks License Prefixes

Greg Hampikian | Posted 07.09.2016 | Comedy
Greg Hampikian

Athens. Greek Prime Minister Alexis Tsipras announced a new bailout plan, trademarking Greek prefixes and suffixes. "The Greek alpha™bet™ is fair...

The 7 Biggest Mistakes to Avoid When Naming Your Business

Steve Cook | Posted 06.02.2015 | Small Business
Steve Cook

Choosing a name for your business is a crucial step in starting a company, and there are many mistakes you can make. A great business name is unique but easy to remember, and it should be able to carry your business into a profitable future.

Designing Something? Protect Your Trade Dress

Brad Reid | Posted 05.30.2015 | Business
Brad Reid

Trade dress involves the overall nonfunctional appearance and design characteristics of items including such elements as shape, color, graphics, and packaging. Great trade dress can make an already good product sizzle. It is that important.

Supply and Demand: A Simple Solution to Combat the Sale of Counterfeit Handbags

Stacy Slotnick | Posted 05.27.2015 | Business
Stacy Slotnick

The panacea to the counterfeit handbag dilemma is quite simple, and it does not involve lobbying for tougher laws, becoming a U.S. Customs and Border Protection Officer, or developing an anti-counterfeiting technology. Instead, an overhaul of the fake luxury handbag business begins with the consumer.

'Comfyballs' Underwear Denied Trademark Because 'Balls'

The Huffington Post | Harry Bradford | Posted 12.11.2014 | Business

A Norwegian apparel company has little left to say besides "balls!" after its trademark application for men's underwear was denied by the U.S. Patent ...

Demystifying Law: How LegalZoom Uses Technology to Make Law Affordable

Ondi Timoner | Posted 01.20.2015 | Technology
Ondi Timoner

In our latest episode for A TOTAL DISRUPTION we speak with all four founders of LegalZoom to learn how they were able to succeed against all odds. This episode is a fantastic example of perseverance, grit and the dedication required to build a company from nothing.

Disney Launches Trademark War With Another Big Mouse

The Huffington Post | Emily Thomas | Posted 09.04.2014 | Entertainment

Disney’s got a big bone to pick with another big-eared mouse. Internationally known DJ and producer Deadmau5 is applying for a U.S. trademark of...

ALS Association Withdraws Ice Bucket Challenge Trademark Applications Amid Backlash

The Huffington Post | Robbie Couch | Posted 09.02.2014 | Impact

The ALS Association has withdrawn applications to trademark the terms "ice bucket challenge" and "ALS ice bucket challenge," after steps taken to clai...

Top 3 Mistakes Newbie Entrepreneurs Make and Their Solutions

Darilyn Aquino | Posted 10.28.2014 | Business
Darilyn Aquino

In the current entrepreneurship boom we are experiencing nowadays, it is quite common that novice business owners -- as well as those with more experience -- make very frequent mistakes due to a lack of legal counseling and experience.

Can You Trademark a Sound?

Deborah Sweeney | Posted 09.30.2014 | Business
Deborah Sweeney

The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I always have to give a "yes, but..." answer for the following reasons.

Establishing a Solid Legal Foundation for Your Business: Trademarks

Genavieve Shingle | Posted 09.08.2014 | Business
Genavieve Shingle

Before a trademark application is filed, a thorough and professional search should be conducted to rule out the likelihood of a competing mark already in commerce.

Emily Swanson

The Most Popular Alternative Name For The Washington Football Team Is...

HuffingtonPost.com | Emily Swanson | Posted 06.23.2014 | Politics

WASHINGTON -- Most people don't think the Washington Redskins should change the team's name, but if the team ever decides to do the decent thing, Amer...

Court Rules Against Offensive Trademarks

Reuters | Diane Bartz | Posted 05.15.2014 | Religion

(Reuters) - A U.S. appeals court on Tuesday upheld a decision to refuse to allow the owners of a website titled "Stop! Islamization of America" to tra...

Defy Description

Marc Hershon | Posted 05.10.2014 | Business
Marc Hershon

Your brand name should be the one thing competitors can't take away from you. That's not the case if your name is too descriptive. The Trademark Trial...