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Traditional Media

The False Divide Between Digital vs. Traditional Media

Tom Doctoroff | Posted 12.06.2015 | Business
Tom Doctoroff

This post argues two basic points. First, and contrary to conventional "digital eco-system" thinking, both traditional and new media are useful at each stage. And, second, the decision making process -- and media needed to stimulate behavior change -- depends on category type.

How to Be Great at Media for Your Business by Being Donald Trump!

Ebong Eka | Posted 11.02.2015 | Business
Ebong Eka

That level of publicity is priceless... seriously... You can't buy that type of publicity. Regardless of where you sit on the political spectrum, the smart people are paying attention to the public relations, branding and media mastery that Trump is showing.

Looking at Life Sunny Side Up!

Sarah Cannata | Posted 06.09.2016 | Women
Sarah Cannata

My fantastic run of connecting with amazing people is in no danger of fading and when the incredible Sunny Lenarduzzi popped up on my Twitter radar recently, I needed to know more.

Millions Of Millennials Still Read Traditional Publications

The Huffington Post | Jackson Connor | Posted 12.15.2014 | Media

Millennials aren't ready to say goodbye to old school publications just yet. As one might expect, online news and culture sites like BuzzFeed, Vice...

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Why Traditional Media Isn't Dying -- And Four Other Myths of the Digital Era Dispelled

Tom Doctoroff | Posted 01.03.2015 | Business
Tom Doctoroff

Here are five platitudes we marketers should remember that do not fit the facts.

Mad Men Vs. Digibabble

David Sable | Posted 03.15.2014 | Business
David Sable

The Whole Egg is based on a consumer view; the understanding that there is no perfectly symmetrical way to pigeonhole a person's viewing/watching/listening/doing habits and the deep insight that data is a key to delivering value to said consumer.

Few Media Outlets Have the Power to Alter the Facts of the Stories They Are Reporting... But NYT Still Has It

Peter Scheer | Posted 01.23.2014 | Media
Peter Scheer

The Times, through its newsgathering alone, and before publication of a single word, was changing fundamentally the financial and technological underpinnings of the businesses it was reporting on.

Why My Company Sued The Republic of Mozambique

Alan W. Silberberg | Posted 09.14.2013 | Business
Alan W. Silberberg

"You sued a country?" Says mostly everybody to me now. Indeed, we are the plaintiff in a Federal Lawsuit against the Republic of Mozambique for fra...

How the Global Open Data Movement Is Transforming Journalism

Jeanne Bourgault | Posted 08.10.2013 | Media
Jeanne Bourgault

The success of early data projects has shifted the tone from he-said, she-said sound bites to solid data sources, and has further inspired journalists, civil society organizations and governments to pool their efforts, and their data.

Twitter, Account Hacks and All, Still the News Source of Choice for Many

David Cleary | Posted 06.29.2013 | Media
David Cleary

Getting back to this "Tough Week," now nearly 14 days ago, as the news raged on, I found myself turning to social media sites like Twitter and Reddit for the latest updates about the situation in Boston.

Technology Promises a Better Informed Society, But Information Must Flow Freely

Don Tapscott | Posted 03.26.2013 | Business
Don Tapscott

Digital technologies offer unprecedented access to data and information. Some governments are threatened by the free flow of information, but by attempting to control and censor the Internet, they jeopardize their society's development.

Social Media's Impact on the Presidential Election

David K. Rehr | Posted 03.20.2013 | Technology
David K. Rehr

Overall, 29 percent said social media was moderately to extremely influential in their opinions of the candidates and issues.

Capitalizing on the Digital Explosion

Shruti Eva Saini | Posted 02.19.2013 | Business
Shruti Eva Saini

When was the last time you clicked on an online advertisement? Right. So how can brands up this "win rate" when consumers have a pretty turned off attitude when it comes to online advertising?

How Latino Youth Stay Informed

Fundacion MEPI | Posted 12.03.2012 | Latino Voices
Fundacion MEPI

Seven out of ten young Mexicans are getting their news by accessing links in their Facebook or Twitter accounts, according to the Mexican Internet Association. I am part of that statistic.

Let's Stop The Bullsh*t: Traditional Media Is NOT Dead

Jure Klepic | Posted 09.25.2012 | Media
Jure Klepic

Social media has existed since the first human being set foot on earth; in the past, though, we simply referred to it as creating tribes. Today we can connect globally online, but we're still just looking for our tribe.

The Importance of Anticipating Your Customers Needs

Daniel Burrus | Posted 08.15.2012 | Small Business
Daniel Burrus

Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"

Design Your Website for Mobile First

Daniel Burrus | Posted 08.12.2012 | Technology
Daniel Burrus

Make no mistake: It's a hard trend (a certainty) that tablets and smart phones are rapidly becoming people's main computer. Therefore, you want your website to be seen well on these devices and to be useful.

Knowing When to Be Anti-Social

Sarah O'Leary | Posted 10.03.2011 | Business
Sarah O'Leary

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.

Sarah Evans on Trends and the Evolution of Media

2morrowknight | Posted 09.07.2011 | Technology

Some of those ideas from Twitter flow from the brilliant mind of media trailblazer Sara Evans.

Arab Media Forum 2011 Tackles Region's Unfolding Revolts

Magda Abu-Fadil | Posted 07.24.2011 | Media
Magda Abu-Fadil

"Why haven't all the bloggers who were jailed in Egypt over the years or elsewhere been recognized?"

Advertisers Have Stopped Complaining and Learned to Love the Media

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

While it's clear that traditional media and marketing companies must invest in and nurture digital enterprises and innovation, marketers are demonstrating renewed confidence in the traditional pillars of marketing.

iPad To Bring Changes To eBook Prices?

PCWorld | Tony Bradley | Posted 05.25.2011 | Books

Media businesses--whether music, movies, books, magazines, or newspapers--seem to cling to a pricing model that fails to account for the significantly...

Does Obama's "Bailout" Mean a Future for Print But Not Profits?

Phil Bronstein | Posted 05.25.2011 | Media
Phil Bronstein

Just when profit seems to be staging an improbable comeback, along comes President Obama supporting tax breaks for newspapers that are structured as non-profits.