Trailers for movies make sense -- a visual medium for a visual product. If you aim to read a book, why do you need anything more than the synopsis of the book before you know whether you want to read it?
The movie trailer for Walter Salles' film adaptation of Jack Kerouac's seminal novel On The Road has just been released. It portends an extremely satisfying movie experience that literary fans have been anxiously awaiting for.
I'm sure you've heard by now about the woman who is suing Film District over what she felt was a misleading trailer for Drive. In honor of this relatively absurd lawsuit, let's take a stroll down memory lane and look at some classic examples of film-marketing misdirection.
Werner Herzog is one filmmaker who defies the trailer, the reviewer and whatever formula you want to put on him. When I walk into a Herzog movie I ...
This week, we turn our attention to the funniest political videos of the year, made exclusively for the web.
With movie prices being what they are, and the fact that they charge the equivalent of what a family could live on for a week for popcorn and candy, you can't just decide on a whim to catch a flick anymore. You need to do some serious research before you head to the theatre these days.
Come with me, kiddies, down to my dungeon of cinematic despair. There's something here for every palate.
Charlie St. Cloud might have been more entertaining if the studio had not shown us every plot element in the trailer. This latest trend of tell-all trailers is one Hollywood's worst ideas.
I conceived a film driven by fear and ended up with one grounded in faith. And, as the wise men like to say, it has made all the difference.
Starring James Franco in a career-defining performance as Allen Ginsberg, Howl is the story of how the young poet's seminal work broke down societal barriers in the face of an infamous public obscenity trial.
His new dark comedy, The Beaver, could be hilarious and possibly marketable if approached properly. Gibson plays a man who decides to communicate only through a beaver puppet. No joke.
For a moment, let's have a look back at some classic 'shoulda quit while you're ahead' marketing campaigns.
The New York Times reported yesterday that the formaldehyde-tainted trailers provided by the Federal Emergency Management Agency (FEMA) to people who ...
After reading about an American youth who converted to Islam and joined an extremist insurgency in Africa, I realized he and I had unwittingly crossed paths a few years before.
Cambodian Parliament Member Mu Sochua received a standing ovation from the sold-out, standing room-only crowd at the red carpet world premier of REDLI...