Ask anybody who travels, or travel bloggers in particular, how they feel about this question and I guarantee 99 percent of them will say the same as I'm about to. There is no magic. There is no formula. Just research, will and determination.
I recently stayed in four hotels -- in New York, Taipei and Hong Kong -- filled with memorable pieces by modern artists. These ranged from rickshaws in the lobby, to Little Prince quotes by the elevators, to abstract cocoons next to the bathtub.
When I booked my trip to Morocco, I had only a few notions in mind: good surf, good food and a drastic cultural change from my humdrum winter in England. It was a bonus that what I came to discover during my 12-day trip was far more than what I expected.