The real point is that the state is so popular, the average person is eager to associate themselves with the Golden State with stories of friends from past trips, or even seemingly cool abbreviations implying familiarity. In a way, the Escalade is similar. It has lots of fans, but not everyone can come up with the needed cash to buy one.
Let's be honest. How well do you know your world? Do you take your time to explore new places when you get the opportunity? I am talking about the small dirt track that is hidden behind the bushes at the end of your back garden, - not exploring a new island in the Caribbean. Though that would be lovely too!