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Tremor Video

Beyond The Pre-Roll: Creatives Want To Make Truly Interactive Ads

Andy Plesser | Posted 09.21.2013 | Media
Andy Plesser

CANNES - Video publishers are increasing the frequency and length of pre-roll ads that have become the medium's de facto monetisation method. But so...

(Video)Online Video Data Transparency Can Drive Brand Innovation

Andy Plesser | Posted 05.31.2013 | Technology
Andy Plesser

Online video is more measured than most other mediums, but it's not necessarily more transparent, says Kelly McEttrick, Director of Platform ...

Program Alert: 11/15 at 2:30 ET: Beet.TV Leadership Summit: The Value of Engagement, Presented by Tremor Video

Andy Plesser | Posted 01.14.2012 | Technology
Andy Plesser

Watch live streaming video from beet_tv at livestream.com Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video, Hosted by Digitas THE...

Tremor Video Claims "Dramatic Success" with Cost-Per-Engagement Model

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

The industry's largest video advertising network has shifted its emphasis from a cost-per-view formula to cost-per-engagement and has found "drama...