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Trendspotter

Where Are We Headed in 2016? 11 Predictions

Marian Salzman | Posted 01.04.2016 | Business
Marian Salzman

As we move into week one of a year when international news won't be "all bad, but much of it is," according to NBC News Chief Foreign Correspondent Richard Engel's 2016 forecast, let's see what's in store closer to home.

Why Trendspotting Still Matters: The Power of Looking Forward

Marian Salzman | Posted 02.08.2015 | Business
Marian Salzman

One could see it as archaic. Maybe we no longer need trendspotters, when everything is changing all the time, and when everything else -- branding, marketing, behavior and lifestyle -- can adapt in real time. Trendspotting can be frustrating.

Sound of the Year for 2013: Co

Marian Salzman | Posted 01.28.2013 | Business
Marian Salzman

One great way of reading the zeitgeist is to track which prefixes and suffixes are getting used to spice up old words and create new ones.

On Change

Marian Salzman | Posted 04.29.2012 | Home
Marian Salzman

And who could have imagined a world of "Yes, we can," in which a young-ish African American president gets elected, only to be challenged by those claiming to want to restore some notion of the American dream, complete with a blurring of church and state?