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Trophy Kids

The World Needs Losers

Christopher Gurrie | Posted 04.02.2014 | Business
Christopher Gurrie

I think it may be to start the discussion that -- the kids have "caught on." Perhaps that rewarding everyone is rewarding no one?

Brad Pitt Is a Baby Boomer

Nancy Shonka Padberg | Posted 02.09.2013 | Fifty
Nancy Shonka Padberg

It's well known now that baby boomers hold 70 percent of the U.S. wealth and will be inheriting trillions in the next 20 years. However, who are the other marketing groups that make up our 312 million Americans?

What Happens When Trophy Kids Divorce?

Nancy Fagan | Posted 09.18.2012 | Divorce
Nancy Fagan

Trophy children are motivated when they are able to see how they will benefit from a situation. In order to find the divorce payoffs, trophy kids should spend time brainstorming what they want when the divorce is final.

Booting Up

Marian Salzman | Posted 05.25.2011 | Business
Marian Salzman

This is the fifth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide ...