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True Price

Sustainable Civilizations: What if the Mayans and Romans Had Known?

Adrian de Groot Ruiz | Posted 03.01.2014 | Impact
Adrian de Groot Ruiz

This means that companies that will thrive are those who succeed in making (food) products that are both affordable and sustainable. In other words, companies who successfully prices until the retail price is the True Price.

The See-Through Company: 3 Reasons Why Businesses Would Opt for Transparency

Adrian de Groot Ruiz | Posted 01.23.2014 | Business
Adrian de Groot Ruiz

We're living in an age where information travels fast and is becoming a public good. So why share?

Paving the Way for a New Capitalism Based on True Prices

Adrian de Groot Ruiz | Posted 03.29.2013 | Business
Adrian de Groot Ruiz

We are standing on the eve of a remarkable evolution of capitalism: a market economy based on true prices. Far-fetched? You believe that these ideas come from dreamy greenies? Well, think again.