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(VIDEO) Programmatic TV: From Nothing To Very Real, Says TubeMogul's Wilson

Andy Plesser | Posted 06.09.2016 | Technology
Andy Plesser

The CEO of TubeMogul prefers the term "data-driven" to "programmatic" television advertising. But regardless of the moniker, this emerging form of aud...

(VIDEO) TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

Andy Plesser | Posted 12.22.2015 | Media
Andy Plesser

FORT LAUDERDALE -- In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it ...

(VIDEO) TubeMogul's Wilson Wants To Dismantle Video Silos

Andy Plesser | Posted 07.03.2016 | Technology
Andy Plesser

CANNES -- Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendor...

(VIDEO) TubeMogul, Videoplaza Create Programmatic Marketplace

Andy Plesser | Posted 05.19.2015 | Technology
Andy Plesser

They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala's Videoplaza unit are integrating to create a marketplace for the program...

TubeMogul's PTV Brings Programmatic to TV

Andy Plesser | Posted 02.06.2015 | Technology
Andy Plesser

Online video ad technology vendors are scrambling to get a slice of the much larger, main TV screen ad market by extending their digital buying capabi...

(VIDEO) FreeWheel Aims To Empower And Protect Advertisers, Publishers

Andy Plesser | Posted 01.14.2015 | Technology
Andy Plesser

NAPA, CA -- Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising cha...

(VIDEO) "Addressable TV" Will Bring Brands Back to the Living Room, Lenovo's Milner

Andy Plesser | Posted 01.05.2015 | Media
Andy Plesser

NAPA, CA  -  The advent of addressable TV, a scenario where by advertisers can deliver their messages to a specific household set-top box,  will br...

(VIDEO) WPP's Xaxis is Powering Programmatic "Upfront" with TubeMogul

Andy Plesser | Posted 01.03.2015 | Business
Andy Plesser

NAPA, CA -  In order to guarantee valued inventory for its advertisers, Xaxis has implemented  a program to secure premium publishing supply through...

(VIDEO) TubeMogul CEO: We Went Public to Remain Independent

Andy Plesser | Posted 12.07.2014 | Technology
Andy Plesser

The adtech industry continues consolidate  into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo.  B...

(VIDEO) Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul's Wilson

Andy Plesser | Posted 08.13.2014 | Media
Andy Plesser

Does the adage "you get what you pay for" ring true when it comes to online video advertising? Although advertisers are often keen to drive down the ...

(VIDEO) Video Ad Fraud Is Not As Bad As You Think: comScore's Chasin

Andy Plesser | Posted 08.10.2014 | Media
Andy Plesser

Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers,...

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

(VIDEO) Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul's Brett Wilson

Andy Plesser | Posted 08.03.2014 | Technology
Andy Plesser

In combatting the growing issue of non-human video views, the industry needs to align around open source tools, not proprietary technologies which don...

(VIDEO) TubeMogul's Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates

Andy Plesser | Posted 07.20.2014 | Technology
Andy Plesser

In an effort to combat the ongoing specter of ad fraud, tech platforms like TubeMogul have implemented tools to eliminate some of the more prevalent f...

Lenovo Taps Digitas to Create "Vines" to Tease New Product -- Ashton Kutcher to Launch It

Andy Plesser | Posted 12.24.2013 | Technology
Andy Plesser

NAPA, CA - -With many young consumers not watching 30 second TV spots, Lenovo is experimenting with the creation of 7-second Vines to build awareness ...

TubeMogul's Brett Wilson: Audience Guarantees for Programmatic Becoming Pervasive, Quickly

Andy Plesser | Posted 12.18.2013 | Technology
Andy Plesser

NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...

Lenovo Sees Creative Efficiencies In Programmatic Ads

Andy Plesser | Posted 12.16.2013 | Technology
Andy Plesser

NAPA, CA - Computer maker Lenovo's digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-contr...

TubeMogul Enjoys International Growth as Automated Advertising Expands

Andy Plesser | Posted 09.01.2013 | Technology
Andy Plesser

TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is see...

Fast-Growing TubeMogul Aims at Programmatic Video Ad Buying for Brands and their Agencies

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...

(Video) Real-Time Bidding for Video Ads on the Rise, Forrester Reports

Andy Plesser | Posted 09.17.2012 | Technology
Andy Plesser

Media buyers and brands are turning to real-time bidding (RTB) more often for video, says Forrester Research in a new report on the real-time market, ...

5 YouTube 'Stars' That Brands Love

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

While big cable companies struggle to retain subscribers, some YouTube "stars" are drawing large audiences--and ad dollars to match. According to Ad...

From YouTube to Broadway, Colleen Ballinger Talks Miranda

James Sims | Posted 05.25.2011 | Entertainment
James Sims

Colleen Ballinger has stumbled across a unique path to fame. What began as a mockery of YouTube musicians has turned into a career opportunity with global appeal.

The Top 10 YouTube Earners Revealed

Huffington Post | Bianca Bosker | Posted 05.25.2011 | Technology

It may be littered with cat videos and baby clips, but YouTube is no waste of time. Just ask 16-year-old Lucas Cruikshank, "sexiest geek" Philip DeFra...

Amazing but True: Most Online Videos Found Via Blogs, Industry Report

Andy Plesser | Posted 05.29.2013 | Media
Andy Plesser

If you didn't know you wanted to see it, you probably found it through a blog.