Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."
This is the funeral for online appropriateness. The point where literally nothing is sacred, even those moments where we can agree as a society regardless of how you process or recognize death, it is not acceptable.
I had to unfollow thousands of morons and lunatics on Twitter before finally landing in a comfortable space where I can read my feed without feeling overwhelmed by the urge to smash my iPad to bits. But you won't have to -- as I have done the work for you.
We've shifted to a world where collaboration and connection are replacing hierarchy and bureaucracy. The outdated "Alpha" notion of management has given way to the modern era of "Beta" leadership.
Was Anaïs Nin, a mid-20th century diarist, the world's first blogger? If so, it's taken the invention of the Internet to truly understand her work.
A joint annual report by MarketingProfs and the Content Marketing Institute uncovered some valuable insights into how business-to-business (B2B) marketers are adapting and using content marketing strategies on social media to support their brand.
Fandom, for the uninitiated, is an audience subculture, often dismissed as the nerds/geeks who get lost in the fantasy of a book, game, tv series or movie. I'm proud to count myself as one; submitting to the siren song of a well told story can be soothing, intoxicating, and ridiculously satisfying
Who is "LIKE?" Does the person behind each "LIKE" have the power to make us feel any certain way about ourselves?
The wall of permanence around images has been breached. Now images can be "sampled" like music and combined into new forms. They can be enhanced with powerful elements not in the frame when the shutter was snapped.
In case Sunday's airing of the last "Breaking Bad" episode ever has left you with the need to satiate a certain fix, Italian comic book artist Frances...
The beauty of digital, as opposed to TV, is that one does not need to select one channel over another; we have a presence across multiple channels, all of which we engage with in order to spend time with friends.
Check out the infographic below to see how adults and teens stack up against each other when it comes to social media usage:
One business that has capitalized on Tumblr in a highly unique fashion is Pixel Union, a company that thrives on marketing and selling nearly 60 different Tumblr layouts. So how exactly does a business thrive on Tumblr themes?
I'll be checking out what's trending on Twitter, seeing what's new on Tumblr, sharing interests on Pinterest and, of course, heading on over to Facebook, where I can see which friend I'm supposed to buy a Target or Starbucks gift card for today.
We rank cities on their overall quality of life and access to natural resources to help us decide if we want to live there. Why should we not also choose the manner and method with which we manage our relationships online?