Reorganizing National TV Competitive Sets Based on Business Relationships
As advertisers, media agency buyers and media planners approach the annual national TV Upfront season, Jack Myers Media Business Report asked them to ...
As advertisers, media agency buyers and media planners approach the annual national TV Upfront season, Jack Myers Media Business Report asked them to ...
Huffington Post | Danny Shea | Posted 05.25.2011
In the TV world, ratings and demographic numbers are nice, but at the end of the day they all add up to the bottom line. So what are the most lucrativ...
New York | John Consoli | Posted 05.25.2011
WHILE newspapers, magazines, radio and local television are all losing advertisers in the recessionary economy, the broadcast networks continue to be ...
Reuters | Andy Sullivan and Paul Thomasch | Posted 05.25.2011
WASHINGTON/NEW YORK (Reuters) - The 2008 presidential race, which has already drawn a record number of dollars and voters, is poised to shatter anothe...
Jack Myers | Posted 06.05.2011