Tv Ad Spending

Reorganizing National TV Competitive Sets Based on Business Relationships

Jack Myers | Posted 06.05.2011

Jack Myers

As advertisers, media agency buyers and media planners approach the annual national TV Upfront season, Jack Myers Media Business Report asked them to ...

The 10 Most Lucrative Shows On TV (PHOTOS)

Huffington Post | Danny Shea | Posted 05.25.2011

In the TV world, ratings and demographic numbers are nice, but at the end of the day they all add up to the bottom line. So what are the most lucrativ...

Broadcast TV Ad Spending "Reminiscent Of Prosperous Economic Times"

New York | John Consoli | Posted 05.25.2011

WHILE newspapers, magazines, radio and local television are all losing advertisers in the recessionary economy, the broadcast networks continue to be ...

TV Ad Spending To Set Record In Presidential Race

Reuters | Andy Sullivan and Paul Thomasch | Posted 05.25.2011

WASHINGTON/NEW YORK (Reuters) - The 2008 presidential race, which has already drawn a record number of dollars and voters, is poised to shatter anothe...