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Welcome to the Era of the Market Maven. Get Used to It.

John Dick | Posted 02.27.2015 | Media
John Dick

Market Mavens are out there, they can be found and profiled, and as social media grows its influence across the demographic spectrum, they're rapidly growing in importance.

Less Is No(t) More

Bill McGowan | Posted 03.23.2015 | Media
Bill McGowan

How could a series of authentically emotional responses come across as so disingenuous?

Bad Ads: Does Sexism Sell?

Matt Cohen | Posted 11.25.2014 | Business
Matt Cohen

You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.

TV Ad War Begins Day After Kentucky Primary

AP | By DAVID ESPO | Posted 07.21.2014 | Politics

WASHINGTON (AP) — Instantly on the attack, allies of Republican leader Mitch McConnell launched a televised barrage against newly minted Democratic ...

I, Mad Men Hunter

Jeffrey Shaffer | Posted 07.19.2014 | Comedy
Jeffrey Shaffer

Don Draper may have won the opening skirmish but this war is just beginning. When I kicked open the office door he was reclining in his chair, feet ...

You Could Be A Target Of This New 'Powerful Tool'

AP | PHILIP ELLIOTT | Posted 02.18.2014 | Politics

WASHINGTON (AP) — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class vot...

Is This the Most Anti-Science, Anti-Environmental TV Ad Ever?

Peter H. Gleick | Posted 01.23.2014 | Green
Peter H. Gleick

Here is how Toys "R" Us apparently sees the world, and wants our children to see it: Nature sucks. Cheap plastic toys are great. Science education sucks. Commercialism is great. Field trips to see nature are boring. Running wild around a chain store is fantastic.

The Fading Star

AP | LYNN ELBER | Posted 05.26.2013 | TV

LOS ANGELES — In the heyday of "American Idol," the notion that it could fall ratings victim to a zombie slugfest or standard crime drama would ...

Why Do We Take So Many Drugs?

The GypsyNesters | Posted 03.22.2013 | Fifty
The GypsyNesters

We are taking way too many drugs for dubious or exaggerated ailments. What the drug companies are doing now is promoting drugs for long-term use to essentially healthy people.

Don't Rely On Late Night TV Ads To Wake You Up Anymore

AP | Posted 12.14.2012 | Business

NEW YORK -- TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday. CALM ...

Ads I Don't Want to See

Susan Silver | Posted 01.20.2013 | Fifty
Susan Silver

A lot of older actors and actresses are doing commercials. There is nothing new about that, but once you've hit Baby Boomer and beyond, the types of commercials seem to have a sameness about them...

Screen Hottie's Dolphin Love

The Huffington Post | Ron Dicker | Posted 11.01.2012 | Celebrity

An Acer laptop has the power to turn Megan Fox into a brilliant marine biologist who talks to a dolphin. Talk about a transformer! In a new comm...

How Politics Became a Television Product

Jeffrey Shaffer | Posted 09.02.2012 | Media
Jeffrey Shaffer

It's a system that resists any notion of serious regulation. Can you imagine the outcry that would erupt if some government agency tried to screen the content of campaign commercials for accuracy before they went on the air?

Romney Campaign Releases Individualized Ads For Ohio, Virginia, North Carolina and Iowa

Posted 06.22.2012 | Politics

Mitt Romney's presidential campaign released four new TV ads Friday morning, each of them tailored to a specific swing state. The ads will run in O...

Ron Dicker

He Left Advertising To Save His Soul | Ron Dicker | Posted 06.20.2012 | Business

Ad man Jerry Comyn, who wrote a "take this job and shove it" email that went viral, says he's living happily ever after, far away from advertising. He...

Flag on the Play: My Toddler Is an Ineligible Receiver

James M. Chesbro | Posted 12.20.2011 | Parents
James M. Chesbro

When my son, James was two years old, and I heard the jazzy music of an erectile dysfunction commercial start playing, I wanted to throw a penalty flag.

WATCH: These Might Be The Worst Commercials You'll Ever See

Posted 09.28.2011 | Weird News

You don't need Don Draper to create a memorable advertisement. If these awful local TV commercials are any indication, all it takes is a camera, a cat...

Google Looks To TV Ads To Grow Its Browser

The Huffington Post | Thomas Houston | Posted 07.04.2011 | Technology

Clean, inspiring piano track? Check. Drums for emphasis? Yup. Children doing cute things? Got it. Cello and violin alternating as the story comes to a...

Broncos TV Games Will Have Focus On The Family Ads

The Denver Post | Electra Draper | Posted 05.25.2011 | Denver

Focus on the Family denies that the crossover appeal of religious rookie quarterback Tim Tebow is the sole reason the conservative Christian ministry ...

Senate Votes To Turn Down Volume Of TV Ads

AP | ANDREW TAYLOR | Posted 05.25.2011 | Politics

WASHINGTON — Legislation to turn down the volume on those loud TV commercials that send couch potatoes diving for their remote controls looks li...

To the Tune of Saving Animals: New Ad with Sheryl Crow

Wayne Pacelle | Posted 05.25.2011 | Impact
Wayne Pacelle

This week we were so excited to launch a new T.V. ad featuring Sheryl Crow, speaking about The Humane Society of the United States' work confronting animal cruelty and asking people to get involved.

Rory Reid, Son Of Harry Reid, Finally Mentions Last Name (VIDEO)

Erin Booth | Posted 05.25.2011 | Politics

Rory Reid, Democratic candidate for governor of Nevada, has finally released an ad that mentions his last name after months of playing down his politi...

Congress Drafts Bill To Turn Volume Down On TV Commercials

AP | ANN SANNER | Posted 05.25.2011 | Politics

WASHINGTON — Television viewers jarred by abrupt spikes in volume during commercial breaks may someday be able to give their mute buttons a rest...

The Best Local TV Ads (VIDEO, POLL)

Posted 05.25.2011 | Business

While much ad market is still struggling, this summer BusinessWeek wondered if cheap, easy-to-produce local TV ads could be the next bright spot in th...

Cablevision Unveils Interactive Banner Ads On TV

AP | DEBORAH YAO | Posted 05.25.2011 | Media

Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products...