Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others.
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Although the case is overwhelming that television exposure should be limited, TV cannot be painted with a monolithic brush.
One of the keys to attracting more business is to be seen more. Getting on TV and other media is a great way to do that and you don't need a publicist to get the ball rolling.
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