The stakes have never been higher for embracing the changes required of marketers and the industry at large to meet the new expectations of consumers and remake the connections between media, content and advertising.
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Because no matter how many times we're at the fridge during commercial breaks, we cannot avoid her, thanks to Progressive's carpet-bombing TV and online marketing.
Social TV is not just something we will engage with in our leisure time. The lessons learned must have an impact on the way we approach our own business if we are to be successful in this social era.
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