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Tv Marketing

Marketing in the Connected Consumer Age Is Outside-in

Jacqueline Corbelli | Posted 08.05.2014 | Business
Jacqueline Corbelli

The stakes have never been higher for embracing the changes required of marketers and the industry at large to meet the new expectations of consumers and remake the connections between media, content and advertising.

Go With the Flo -- or Maybe Not

Tom Alderman | Posted 06.03.2014 | Media
Tom Alderman

Because no matter how many times we're at the fridge during commercial breaks, we cannot avoid her, thanks to Progressive's carpet-bombing TV and online marketing.

What the Emergence of 'Social TV' Can Teach Us All

Grant Leboff | Posted 06.30.2012 | Business
Grant Leboff

Social TV is not just something we will engage with in our leisure time. The lessons learned must have an impact on the way we approach our own business if we are to be successful in this social era.