The unique model focuses on only one story at a time, until the fundraising goal is met. The money is distributed not to the person in the story directly, but to the end payee.
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Using a community to rally support for a cause is an incredibly powerful idea. Trying to solve world hunger by yourself is like showing up to your first day of kindergarten and expecting to leave the same day with your Ph.D.
Twitter enthusiasts: Ever dream of having a celebrity follow and re-tweet your tweets?
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