Twitter Makes A New Purchase
Twitter's made another big buy, its second in the past week. On Monday, TechCrunch reported that the microblogging site will acquire Dasient, a se...
Twitter's made another big buy, its second in the past week. On Monday, TechCrunch reported that the microblogging site will acquire Dasient, a se...
The Huffington Post | Catharine Smith | Posted 11.13.2011
As promised, Twitter has begun testing the addition of more ads in users' timelines. These ads will appear in the form of Promoted Tweets, (aka pa...
AllThingsD | Peter Kafka | Posted 11.01.2011
Coming to some of you, in about a month: Ads in your Tweetstream, from Twitter accounts you don’t follow. In an incremental but important step...
Reuters | Posted 09.13.2011
Twitter is courting bigtime advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging ...
Larry Magid | Posted 08.23.2011
I certainly respect Twitter's need to sell advertising. Without ads, the company couldn't stay in business. But the question is whether they can come up with an advertising strategy that isn't intrusive.
The Huffington Post | Bianca Bosker | Posted 05.25.2011
UPDATE: Thanks to a screenshot from Center Networks, you can see what Twitter's in-stream ads will look like (at least on HootSuite). CenterNetworks s...
The Huffington Post | Catharine Smith | Posted 05.25.2011
The launch of Promoted Tweets in April 2010 marked what Twitter hoped would be a turning point for the site's profitability. Twitter later added Promo...
The Huffington Post | Bianca Bosker | Posted 05.25.2011
According to All Things Digital, Twitter will unveil a new advertising offering sometime later this week called "Promoted Accounts." All Things Dig...
WSJ | Posted 05.25.2011
Some marketers say that early results are promising but that advertising on Twitter remains an experiment. Other marketers, including PepsiCo Inc.'s b...
Kimbal Musk | Posted 05.25.2011
The world is watching as Twitter announces its version of how users will interact with ads in realtime. We thought this would be a good time to share some of the insights OneRiot has learned.
Huffington Post | Bianca Bosker | Posted 05.25.2011
At long last, Twitter has unveiled its money-making strategy. The site plans to introduce advertising for the first time ever in the form of 'Promo...
Huffington Post | Bianca Bosker | Posted 05.25.2011
One of the biggest questions confronting Twitter has been: how will the site make money? Finally, it seems Twitter has answers. The site plans to u...
Posted 05.25.2011
A Twitter advertising platform was widely expected to be unveiled today, but instead co-founder Ev Williams used his keynote address at SXSW 2010 to a...
Huffington Post | Posted 05.25.2011
The Ad Council is celebrating its annual dinner Wednesday night at New York's Waldorf-Astoria Hotel, where it will present Muhtar Kent, Chairman and C...
The Huffington Post | Catharine Smith | Posted 01.24.2012