This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.
What separates social media from previous ad platforms is the tremendous amount of collateral data it produces. It allows for the analyzation of conversations that lead to actions, not just the results.
I certainly respect Twitter's need to sell advertising. Without ads, the company couldn't stay in business. But the question is whether they can come up with an advertising strategy that isn't intrusive.