If your Twitter account is listed by other people, it's good for your reputation. If you're on many lists, it adds to your credibility in your area of expertise or niche.
Read Whole Story
Each time Obama appealed to voters to tweet at the members of Congress who represented them, Congressional offices were swamped with constituent communications. Marketers should be curious about how the president pulled this off.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.