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Twitter Marketing

Is Marketing on Twitter Worth the Investment?

Jayson DeMers | Posted 08.21.2015 | Business
Jayson DeMers

There's no question that investing in a social media strategy can pay off, if done wisely, but choosing the right applications for that investment is the tricky part.

A Scientific Guide to Writing Great Tweets: How to Get More Clicks, Retweets and Reach

Courtney Seiter | Posted 07.19.2014 | Technology
Courtney Seiter

Conversations that you have with your customers every day can also happen on Twitter. And you can approach these Twitter conversations the same way -- like you're talking to a good friend. Here are a few tips straight from Twitter.

Turn Your Twitter Marketing Into a Money-making Machine

Brian Honigman | Posted 06.04.2014 | Business
Brian Honigman

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their so...

10 Simple Twitter Tactics That Will Get You More Traffic Today

Brian Honigman | Posted 05.18.2014 | Media
Brian Honigman

You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don't know where to start. The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out?

How Social Media Is Humanizing Brands

Dave_Brown | Posted 04.17.2013 | Technology

It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.

How to Increase the ROI of Social Media Marketing

Jennifer Nagy | Posted 09.25.2012 | Small Business
Jennifer Nagy

If you're like most people, social media outreach eventually becomes a lower priority because it doesn't directly generate revenue. Well, no longer!

Some Quick Twitter Advice From One Business Owner to Another

Michael Tasner | Posted 08.15.2012 | Small Business
Michael Tasner

As with Facebook, your fans will drive your interaction, but it is the relationships you build with the local community -- media, businesses, nonprofits -- that increase Twitter's utility.

Jason Sadler Makes $500,000 A Year Wearing T-Shirts

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.02.2011 | Small Business

Jason Sadler will earn more than $220,000 this year. Next year, he expects to bring in around half a million. All because the 28-year-old founder of I...

4 Lessons About the Power of Twitter from the Debt Ceiling Drama

Ernan Roman | Posted 10.09.2011 | Business
Ernan Roman

Each time Obama appealed to voters to tweet at the members of Congress who represented them, Congressional offices were swamped with constituent communications. Marketers should be curious about how the president pulled this off.

Twitter Users React To Twitter's New Money-Maker

The Huffington Post | Catharine Smith | Posted 05.25.2011 | Technology

The launch of Promoted Tweets in April 2010 marked what Twitter hoped would be a turning point for the site's profitability. Twitter later added Promo...

What Twitter's 'Promoted Tweets' Sell For

WSJ | Posted 05.25.2011 | Technology

Some marketers say that early results are promising but that advertising on Twitter remains an experiment. Other marketers, including PepsiCo Inc.'s b...