With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.
Twitter is one of the most powerful social media tools for entrepreneurs and businesses to utilize. It can deliver your brand's message quickly and directly to your specific audience.
Everyone is a broadcaster today. Yet our social media accounts don't come with ethics training. We are not required to check sources or accuracy before we spread a fire hose of misinformation through Twitter, Facebook or any other format.
A few weeks ago, I deleted all social media apps. Honestly, I think it has been one of the best decisions I have ever made. I have noticed that I spend more time reading, enjoying the scenery on my walk to class, or just simply talking to my friends.
Frankly, I'm over abs -- my own and everyone else's. It's not that I have anything against six-packs on those who are blessed with them. (I'm generally a few beers short myself.) I'm just tired of having them constantly shoved in my face. (No offense, Nick Jonas!)
Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...
In short, as a society we have largely given up, giving age restrictions a collective shrug and "so what?" But, guess what? Age does matter, and here's why:
Facebook now says it will apply greater internal review to research projects, but it misses the ethical point by rejecting external review. With more than one billion users worldwide, the stakes are high for social media users.
Bless me Father for I have sinned and it has been four months since my last tweet as the executive editor of The New York Times. Before that, it had...
In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...
To figure out how much "power" social media carries as a platform, I felt called to participate in a blog challenge where I posted every day for the entire month of September.
Change can only come if we work together. We must be responsible to each other. You have 44.3 million followers on twitter. Use your platform. Save lives.
For at least one second, 17,000 people are forced to think about and remember my father. Whether they knew him or not, they know me. They either learn for the first time that my father is no longer with us, or they reflect on their own memory of his passing. No matter what their thought process is, they are remembering my father too.
In the fall of 2012, a man left his wife and home for 3 months, to travel across the country in his Prius, and visit more than 60 schools. He was int...
Functioning as the Publisher and Vice President of Content at Kraft Sports Productions, including the New England Patriots, Fred Kirsch is truly a technology innovator and someone who is focused on digital business transformation.
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.