This year, Urban Outfitters sold a "vintage" Kent State sweatshirt tastefully splattered with red paint while Donald Sterling's racial comments cost him his NBA franchise. It's been a raucous year in the public arena, expressed perfectly by a parade of PR blunders that is as impressive in scope as it is in sheer absurdity.
We love her because she's her own freakin' boss. We love her because she fantasizes about being the oldest sister in a Jane Austen novel, with Taylor Swift as the youngest sister.
In 2014, we identified more questions than answers about the value of social media relationships. Let's hope this is the year that SEO thinking, reasonable data privacy expectations, and clear data and methods move us forward.
This year the term reputation was everywhere. It was no longer primarily reserved for corporations and the corporate domain.
All of us are prone to self-examination as the promise of a new year looms, and I am no different from any of you. Except for the fact that I never die, but let's not split hairs.
Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.
Twitter and other social media tools aren't always celebrated as meaningful message delivery tools, but Twitter is one of my best technological friends.
For Thiel, the intelligently designed startup that will eventually evolve into what he calls the creative monopoly is the key to a brighter future for our world.
Social media itself featured prominently in the most shared tweets of 2014: from China blocking Instagram during theHong Kong protests, to a death penalty sentence for Facebook posts in Iran, to the gristly murder of a woman whose Twitter account named and shamed drug cartels in Mexico.
For me Twitter and new friends have gone hand-in-hand from the beginning. And I'm not just talking about gaining followers here--I'm talking about true connection, forming relationships and making things happen.
Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
Customers have always been the compass of how successful businesses operate; business exists to serve the customer - it always has and it always will....
In July, Johnson announced proudly that he had inked a deal with St. Martin's Press, a veteran New York publisher and part of the global giant Macmillan.
Ferguson is a very small town, and given the media's reluctance to properly cover the story, the recent unrest could not have received national attention without people sharing their stories on Twitter.
From my meditation teacher/practitioner perspective, I see ALL of these aspects as incredibly good, good, good and believe that meditation, dear millennials, is not only something that gels with what you already got goin' on... but it can help you navigate some of your biggest challenges.
Best Buy was already a part of the Serial world by sheer chance -- they just chose to acknowledge that connection with a tongue in cheek. The only self-interest that the company can be seen to be pursuing here is relevance, which by no means translates directly into profit.