Five years ago -- during the height of the social media marketing revolution -- many experts predicted the end of earned media -- influence gained through non-paid channels.
Coming out of the marketing industry, Lazerow offers marketers advice on how to connect with customers in a whole new way by rethinking what marketing really means based on data, analytics and the evolutions of expectations on the part of brands and their customers.
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
Today, in the data-driven era of digitalization with outsourcing, the cloud, and consumerized IT, the CIO can potentially influence the organization more than ever.
The Internet is simply an effective tool for connecting people. Whether the network becomes a force for good or evil is up to its users. It's only because millions of people have mobilized in defense of our rights to connect and communicate that the Internet pendulum occasionally swings toward doing good.
"My balls, I wouldn't want anyone touching those. I would zip those up." Tom Brady just said that at this afternoon's press conference. And this morning, I tweeted Joe Scarborough, a man I normally can't stand, thanking him for defending Tom Brady's balls.
The Internet and subsequently social media was born out of a desire for humans to connect and collaborate with one another, whether it's adding content to someone's website or creating YouTube videos together.
What a difference a decade makes. Ten years ago, Facebook launched as a network strictly for college students. However, in 2014 more than half of online adults 65 and over are now using Facebook.
Obama's January 20th State of the Union Address was everywhere on the Twittersphere. From the beginning of the president's address through the conclusion of Senator Joni Ernst's official Republican response, more than 2.6 million Tweets sent were related to the State of the Union.
Eight years ago I began my career as a social media marketer. To give this time frame some context, the year was 2007
The 2015 Academy Award ceremony will be the least diverse (whitest) since 1998. The snub to Ava Duvernay as Best Director for Selma along with David Oyelowo's snub in the Best Actor category for his portrayal of Dr. Martin Luther King, Jr. has created such an outcry over social media.
That place where you can read newspapers and watch cat videos at no cost faces a certain and perilous end when Facebook, Twitter, or Wikipedia are free. So says Harvard law professor and former Obama administration technologist Susan Crawford.
If you are planning on being atheist in the Middle East best be careful not to draw too much attention, especially online.
It's tough being a satirist amid countless known and invisible threats, but that hasn't deterred Maya Zankoul, Toni Yammine and their merry group from poking fun at all things Lebanese via Beirut+ TV.
Technology may always be changing, and our choices may be diverse, but people are the same. And the simple, enduring question we face as people in all of our "flawlessness" is whether we can be good to one another. Can we have social media with soul? After all, that's the real human value.