As scientists and educators, we don't have a lot of free time. But we wouldn't be either of these things, nor be proficient at them, if we didn't keep in touch with the communities that undergrid everything we do. Twitter turns out to be the most powerful tool we have to do this.
I didn't exactly have my 15 minutes, yet my name went around the world, and my work was read by millions. Not my best work by a long shot, but I will never complain about too much attention.
During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.
This company matches their vetted proprietary database of freelance writers, photographers and other content creators with businesses who are, for example, marketing products or expanding brand awareness.
Technology has changed the experience of traveling. With personal devices now our constant companions, the best parts of traveling have disappeared. Rest assured what's been lost is not that we no longer wear ties and skirts on airplanes and wear sweat pants instead.
It comes down to this: A man found the shape of a woman's body unacceptable so she was publicly humiliated. This is not a new concept to our society. Looking like that, she was asking for it... Sound like a familiar phrase, anyone?
It all started as a practical joke, just because I realized that @therealrondo was not taken yet on Twitter. But it quickly snowballed. My original concept for the joke was simple: to build up as many followers in your name as possible and then make a crazy announcement.
Each day we're awash in information, much of it advice. Social media, by its relationship-driven dynamic, bathes us in the warm, comforting waters of romantic guidance. But on our clear-thinking days we can sense the illusory nature of all this expert help.
All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.
When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what's, how's and why's would begin to be answered and start to make sense.
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
Social media is a stepping stone in the sales funnel cycle. Your business has zero control over any of the social media platforms. You are at their mercy (and the mercy of the ever present algorithm) and there is not much you can do about that.
What I don't love is the swarming vehicle that is the Internet. Why is our culture, especially the Internet, so paradoxically hateful? Someone says one thing that might be considered out of line and the Internet goes ape shit on the person.
There's nothing to be happy about -- no feel-good takeaways -- when a middle school girl gets insulted by a man and has to speak up for him so he can continue a baseball career no one gives a fuck about. She is not supposed to be anyone's savior or protector. We need to be saving and protecting her.
If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.
While it's always good to get advice from an expert, I thought I'd go straight to the source and have a chat with the gender nonspecific, extremely affluent (and oftentimes overly intrusive and grossly inappropriate) entity know as "social media."