Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...
So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.
Too many businesses fail to do their research before diving into social media - and there are many ways to fail at social media. Follow these eight practices to set your business up for success on whatever platforms you decide to use.
After running experiments and analyzing the data, we've tracked down the perfect formula to grow an engaged audience without sacrificing too much of your valuable time or money. Here's what we found.
For all the good social media brings, a generally unmentioned corollary is the fact that the more someone posts or tweets, the less time he or she has to read, experience or listen. Time is a limited resource.
A trade secret is nonpublic information that may provide a business an economic advantage over competitors. The categories of information constituting a trade secret may now include social media connections and followers.
The Bible would definitely have guest posts. John, "today I'm honored to be writing over at Revelation. Would love for all my followers here at John to hop on over and read some of my thoughts there."
What happens when you're protesting in a place like China where the government stands ready to shut down Internet services or block social networking web sites?
As a club promoter in Baltimore, Daniel Reed quickly learned how powerful of a marketing tool social media can be. After reaching out to his thousands of followers on various sites, he saw dance floors become more crowded than they had ever been before.
With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.
Twitter is one of the most powerful social media tools for entrepreneurs and businesses to utilize. It can deliver your brand's message quickly and directly to your specific audience.
Everyone is a broadcaster today. Yet our social media accounts don't come with ethics training. We are not required to check sources or accuracy before we spread a fire hose of misinformation through Twitter, Facebook or any other format.
A few weeks ago, I deleted all social media apps. Honestly, I think it has been one of the best decisions I have ever made. I have noticed that I spend more time reading, enjoying the scenery on my walk to class, or just simply talking to my friends.
Frankly, I'm over abs -- my own and everyone else's. It's not that I have anything against six-packs on those who are blessed with them. (I'm generally a few beers short myself.) I'm just tired of having them constantly shoved in my face. (No offense, Nick Jonas!)