Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
I've searched my soul for personal thoughts about the attacks in France and have still to figure out how I feel. I know I'm sad, I find the events tragic and discouraging, but beyond that, I don't know.
Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.
The majority of business owners understand that Twitter is a viable source of revenue -- and not just a social platform for branding. It is possible to attract and engage with prospects via Twitter that can turn into leads, sales and ultimately revenue for your business.
The two newest TV networks (and the two fastest growing networks) weren't even on the video playing-field a year ago. The fast moving new entrants are Facebook and Twitter. That's where the big change is going to come from.
Online safety has come of age. Kids now create the content we used to try and keep them away from and they do it with immensely powerful devices they carry around with them in their pockets. So it behooves us to take a step back and ask ourselves what we mean by online safety in 2015
You can see clearly here at least one area where the attackers failed -- instead of dividing different groups of people, they indirectly united them in their condemnation of the horrific assault.
I recently had the pleasure of speaking to Chris Hummel, a globally-recognized thought leader who is widely-respected among senior executives in the t...
Employees are demanding faster, uninterrupted access to data; and the freedom to work anywhere, anytime, at the device of their choosing. While it is ...
Give yourself three points for each right answer until the last, which, if you guess correctly, is worth four points. The Dean's guesses are shown at the end. We'll compare our guesses with reality at the end of 2015.
If there's a better form of poetry for the Twitter Age, I don't know it. "Haiku" you say. Yes, fast and obscure fits the bill, but unlike Haiku, the Clerihew shoots off deft sparks because its intentions are overtly comic.
Millennials are the talk of the town. Now in their late 20s and 30s, they've adopted digital like no other. Mobile is their choice. No surprise there.
Whether you're self-publishing or going the traditional route (or hybrid), you must map out the strategies for how you intend to build an engaging platform once you've reached those readers.
Need a good laugh? These'll do the trick. Every month I choose the 10 funniest tweets I've read and share them on my blog, HallofTweets.com. From those lists I've curated the 25 funniest of 2014. Once you've put your drink down, read and enjoy!