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Tyler the Creator Mountain Dew

Is Hip Hop Bad For Business?

www.nytimes.com | Posted 05.08.2013 | Black Voices

In hip-hop, as in all things, you get what you pay for, even if you don’t read the fine print. Three times in recent weeks large companies have l...

Tyler Responds To Racist Commercial Criticism

Posted 05.15.2013 | Black Voices

Earlier this week Mountain Dew faced a hailstorm of criticism stemming from their new commercial, developed by rapper Tyler, The Creator, which many d...

Pepsi Pulls Racist Commercial

AP | CANDICE CHOI | Posted 07.01.2013 | Black Voices

NEW YORK -- PepsiCo is once again learning the risks of celebrity partnerships after an ad for Mountain Dew was criticized for portraying racial stere...