Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy."
This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.
As Steve Jobs said, 'don't let the noise of others' opinions drown out your own inner voice.' Therefore, be selective about whose advice you take and don't be afraid to follow your own intuition. It's there for a reason.
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
Workplace bullying isn't a new issue; however, it wasn't until recent years that this topic became a newsworthy event after several high profile school and workplace bullying incidents. This additional coverage made it more permissive to discuss this dirty secret.
Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.