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UK Business

How to Survive Long Road Trips

Quora | Posted 03.27.2015 | Travel
Quora

Set a limit to how many hours that you will drive that day and stick to it - I will only drive 10-12 hours a day maximum during winter hours and 12-14 during summer (More daylight. I don't care for driving alone at night) Even if I make better time than expected, I will not drive any farther in a single day.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Gender Quotas in the Boardroom Keep Marching On

Susan Bloch | Posted 03.12.2015 | Business
Susan Bloch

Stakeholders -- investors, customers and the workforce are demanding change. The U.S. can't be seen to lag behind Europe. We need to rectify an imbalance rooted in dated stereotypes and male-dominated cultures. If quotas are not the solution, we need to revise recruitment strategies and processes, to ensure we find qualified women.

The Impact of Leadership on Business Success

Alex Pirouz | Posted 03.11.2015 | Business
Alex Pirouz

When it comes to achieving business success, most people think it is mostly because of the strategy that the business comes up with. Strategy is one part of a whole range of reasons but not the only reason for success.

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 03.10.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

15 Travel Tips for First Time Business Travelers

Quora | Posted 03.02.2015 | Travel
Quora

Business trips are intense (because you have no home to go to) and come with high expectations on what will get done (to justify the cost). Approach it thoughtfully to make it less-stressful and more impactful.

Ethics Training Is Missing the Mark: Here's Why

S. L. Young | Posted 02.18.2015 | Business
S. L. Young

Decisions individuals make cannot be necessarily managed by external factors; although, if ethical training helps individuals to understand and prepare for the internal factors that might be experienced while dealing with ethical dilemmas.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 03.15.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

One Down, 999 Still to Go: Building a Better Approach to Business

Pioneers for Change | Posted 02.14.2015 | Business
Pioneers for Change

By Mike Barry I have a very simple vision for my career: to change 1,000 companies for the better -- seven simple words that encapsulate a whole ga...

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

That One Overlooked Thing That's Killing Potential Startups

Victoria Olubi | Posted 02.03.2015 | Business
Victoria Olubi

As Steve Jobs said, 'don't let the noise of others' opinions drown out your own inner voice.' Therefore, be selective about whose advice you take and don't be afraid to follow your own intuition. It's there for a reason.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

How to Get Away with Workplace Bullying

S. L. Young | Posted 01.25.2015 | Business
S. L. Young

Workplace bullying isn't a new issue; however, it wasn't until recent years that this topic became a newsworthy event after several high profile school and workplace bullying incidents. This additional coverage made it more permissive to discuss this dirty secret.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 01.17.2015 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...