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Under Armour

Is Under Armour Copying Nike's Playbook?

Ira Kalb | Posted 01.31.2016 | Business
Ira Kalb

While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.

The Faithful Shopper: New Year, New Stores

Faith Hope Consolo | Posted 12.30.2015 | New York
Read More: Champagne, 2016, Happy New Year, Times Square, Madison Avenue, Sonia Rykiel, 816 Madison Ave, Paris, France, Ready-to-Wear Collections, Fur, Leather, Shoes, Children's Lines, Julie De Libran, 935 Madison Avenue, Italy, Milan, Pope, United States, Barneys, Bergdorf Goodman, Intermix, Moda Operandi, Neiman Marcus, Net-a-Porter, Saks, Shopbop, Moynat, Faith Hope Consolo, New York Fashion Week, February, Dover Street Market, Apple, Mac, Iphone, Macbook, Ipad, Jimmy Choo, 699 Madison Avenue, Hermès, Isabel Marant, 23 East 67th Street, The Row, 17 East 71st Street, Ashley Olsen, Full House, Mary-Kate Olsen, Midtown, Saks OFF 5TH, Billionaires Row, Millionaires Row, 135 East 57th Street, Saks Fifth Avenue, Discount Designer Handbags, Dresses, Tower 57, Brookfield Place, Target, 255 Greenwich Street, Tribeca, East Harlem, Westfield World Trade Center, World Trade Center, 7 WTC, Oculus, Santiago Calatrava, 3 World Trade Center, 4 World Trade Center, Aesop, Aldo, The Art of Shaving, Banana Republic, Beer Table, Breitling, Camper, Caudalie, Charles Tyrwhitt, Cole Haan, Cos, Crabtree & Evelyn, Designer Eyes, Dune London, Eataly, Edward Beiner, Epicerie Boulud, Fika, Folli Follie, Fossil, Hugo Boss, Joe Coffee, John Barrett Salon, John Varvatos, Kate Spade New York, Kiehl's, Kiko Milano, L'Occitane, La Colombe, Lacoste, Links of London, LK Bennett, London Jewelers, Longines, Lore Wine & Spirits, M.a.C, Market Lane (Previously Known as Jones the Grocer), Michael Kors, K. Minamoto, Montblanc, Nobletree Coffee, NuNu Chocolates, Pandora, Penhaglion's, Reiss, Rituals Cosmetics, Sephora, Stuart Weitzman, Swatch, Thomas Sabo, Tissot, True Religion, Turnbull & Asser, Under Armour, Une De 50, Victoria's Secret, Victoria's Secret Beauty, Vince Camuto, & Other Stories, Aquazzura, Matchesfashion, New York News
Faith Hope Consolo

It's time to pop the champagne and celebrate the new shopping landscape that is on the horizon in 2016.

How Experience Marketing Is Changing The Game in 2016

Beverly Macy | Posted 12.14.2015 | Business
Beverly Macy

Consumers don't want to just buy products. Or brands. Consumers want more. They want experience. And the brands that can deliver will change the game ...

Are Nike, Under Armour and Adidas Overpaying for University Athletic Department Sponsorships?

Alicia Jessop | Posted 09.04.2015 | Sports
Alicia Jessop

One conversation that can't be ignored is the economics of college football. In an age when the NCAA is facing multiple lawsuits challenging its standard of amateurism, conversations about college football must consider the money that the sport generates.

Media Toaster Launches: An Interview With Michael Meis, Plus Drishti Beats Goes to CTIA Expo

Mike Ragogna | Posted 09.03.2015 | Technology
Mike Ragogna

Media Toaster is a brand new, Burbank-based facility, specializing in innovative and proprietary filmed entertainment content delivery and post production technology.

Under Armour Ad Multiplies Its Stars To Mesmerize

The Huffington Post | Ron Dicker | Posted 08.24.2015 | Sports

The old saying that practice makes perfect comes alive brilliantly in Under Armour's new ad. As a chorus counts their training reps, balleri...

After 17 Years of Devotion, Ella Baff Exits Jacob's Pillow

Alexandra Villarreal | Posted 08.20.2015 | Arts
Alexandra Villarreal

But while Baff's physical imprint on the property has been huge, it's her realized vision of Jacob's Pillow as a breeding ground for art that has made the largest impact on dance.

Hiking Performance Underwear: The Right Choice for Your Active Lifestyle

Michael Kleinmann | Posted 07.29.2015 | Style
Michael Kleinmann

Not all underwear is created equal, and this can especially be said for hiking performance underwear. Depending on where you live, and how often you a...

Progressive and Inspirational Advertisements From Over the Years

Taylor Griffith | Posted 07.22.2015 | College
Taylor Griffith

The media holds a large influence over our culture and society. Not only does it provide entertainment and advertisement, but it also acts as a reflection of our values, beliefs, and self-understanding.

Under Armour Apologizes For Poorly Planned Iwo Jima Shirt

The Huffington Post | Alana Horowitz | Posted 05.17.2015 | Business

Under Armour is nixing a new shirt design that played off an iconic World War II image following backlash. In a series of tweets and a Facebook pos...

What Stephen Curry Can Teach Entrepreneurs

Marquis Cabrera | Posted 06.29.2015 | Business
Marquis Cabrera

Stephen Curry, like Google and Harvard, provide great examples on the significance of a wow-factor for budding entrepreneurs. As evidenced, a wow-factor enables a start-up to gain momentum and traction.

Why Brands Want to Know Everything About Your Body

Tarun Wadhwa | Posted 04.13.2015 | Technology
Tarun Wadhwa

What these companies have done represents an ambitious step forward in the use of personal information for product design. We're familiar with our online behavior being used to optimize a website or news feed.

New Data Reveals Nike's Dominance Among Football Recruits

Kai Sato | Posted 03.29.2015 | Sports
Kai Sato

When the University of Oregon and Ohio State University football teams squared off in the national championship game earlier this month, the undisputed winner was Nike.

The 5 Most Memorable Commercials of 2014

Jose Costa | Posted 02.28.2015 | Business
Jose Costa

This year, viewers were treated to memorable spots with all forms of wit and creativity, featuring everything from the Super Bowl, to the Olympics, to Mother's Day.

'Twas the Night Before Big Business, Once Started Small

Administrator Maria Contreras-Sweet | Posted 02.20.2015 | Small Business
Administrator Maria Contreras-Sweet

The SBA's mission is to help small businesses grow. When companies that were once small become some of America's biggest brands with our help, it gives all of us here at the agency a reason for holiday cheer.

Don't Tread On These All-American Uniforms

The Huffington Post | Chris Greenberg | Posted 12.13.2014 | Sports

How could an event already referred to as "America's Game" get even more patriotic? Just ask Navy Football. The Midshipmen broke out some incr...

Misty Copeland Talks Fashion, Memoir and Body Image

Mary Alice Franklin | Posted 01.08.2015 | Arts
Mary Alice Franklin

It's quite overwhelming to be in the presence of someone who crushes multiple stereotypes, and does it with grace. Misty Copeland is African American. She does not have the typical "ballerina's body." She didn't have access to classical ballet early in life, so she began dancing "late" -- at age 13.

Three Quotes To Help Entrepreneurs When Things Get Tough

Patricia G. Greene | Posted 12.28.2014 | Small Business
Patricia G. Greene

Dell has one of the more intriguing entrepreneurial histories, going from the fabled dorm room start-up, through growing the company and taking it public, stepping down as CEO, coming back as CEO, then leading it back to its current private iteration. Living through all these changes would seem to provide him with a business perspective not available to many other people.

6 Ads That Actually Celebrate Women

The Huffington Post | Nina Bahadur | Posted 10.24.2014 | Women

"Femvertising" is here, and it's probably here to stay. Ads catering to women and girls, citing feminism and female empowerment, and highlighting s...

New York Fall Fashion Week 2014 Is Here and Fitness Activewear Is Front & Center

Marni Salup | Posted 11.11.2014 | Style
Marni Salup

With more and more women spending time at the gym, an average of 3-4 times per week, there is a growing market for fashionable workout apparel.

If You Think Gisele Is Not An Athlete, Think Again

The Huffington Post | Avery Stone | Posted 09.04.2014 | Style

Supermodel Gisele Bündchen is no stranger to living under a world of scrutiny. But in this powerful new ad from Under Armour, Gisele -- who recent...

Inspiration From Misty and Under Armour: Are You Willing to Have What You Want?

Tiffany Crawford | Posted 10.08.2014 | Women
Tiffany Crawford

Often times in life it may "seem" as the odds are against you. It may seem like the cards are stacked against your favor. They are the moments that prepare you for what's to come. They prepare you for the message you are to share and the hearts you are to inspire.

Misty Copeland's Under Armour Ad Inspired All Of Twitter

The Huffington Post | Megan Mayer | Posted 08.02.2014 | Style

Move over, Michael Jordan, Misty Copeland is stealing the spotlight. If you haven't seen the ballerina's new Under Armour ad, it's absolutely mesme...

Thank You, Under Armour

Liz Olson | Posted 10.01.2014 | Women
Liz Olson

I just fell in love with ballerina Misty Copeland. And Under Armour.

Misty Copeland's Under Armour Ad Is Like Nothing You've Ever Seen

The Huffington Post | Jamie Feldman | Posted 08.01.2014 | Style

We've been anxiously awaiting Misty Copeland's first commercial for Under Armour ever since we learned that the American Ballet Theatre soloist signed...