Strategic brand management is a well-advised and profitable route. If a brand can capture the hearts and minds of its hard-to-please consumers and, even better, harness a 'spirit of the times', it will benefit from commitment, passion and even advocacy.
Imagine what might be accomplished with an infusion of capital for skills training and capacity-building to help such smallholder farmers to increase yields and their incomes, while farming their land more sustainably.
Board service is the perfect opportunity for business people to improve communities and the world, while preparing themselves to be better leaders -- as executives and directors of public company boards.
Dr. Ibrahim (let's just agree to call him Mo) opened the discussions with a charge: we all have accountability over the agenda of promoting human rights in business practice. Mo urged attendees to use the three days to move the needle.
Unilever claims that Hampton Creek is violating the standard of identify for mayonnaise -- stemming from pre-World War II regulations -- because we're using plants instead of chicken eggs in what is now America's most popular condiment.
Philippines was in a crisis situation in 1980's. Yet, that did not stop Roxanne Aquino from landing a marketing role at one of the world's largest and most profitable consumer products companies in the world.
We shouldn't require a horrific epidemic like Ebola to remind us why we observe Global Handwashing Day today. But it seems, alas, many in the world can use a reminder about the importance of good hygiene.
September 15, 2014, will be remembered for the release of a seminal report on impact investing, care of an international taskforce backed by eight country advisory boards and four topical working groups.
I first met Andrew Winston on the book tour for Green to Gold and have peripherally been connected with him over the last eight years. Since that best-selling book, a lot has changed in our world and our understanding of the issues it -- and we -- are facing.
Instead of taking the traditional compliance and risk mitigation approach, maybe before next year's AGM cycle, you get off the back foot and onto the front. Instead of just "doing good," grow your revenue by having your brands tackle social issues.