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Unique Selling Proposition

Every New Business Needs A Unique Selling Proposition

Marty Zwilling | Posted 01.24.2017 | Business
Marty Zwilling

Every startup and every new business needs a unique selling proposition (USP) to get people's attention these days, and make it stand out in the infor...

Dig Deep to Build Your Marketing Strategy

Ja-Naé Duane | Posted 04.12.2016 | Business
Ja-Naé Duane

I’ve seen many beautiful marketing plans. Some are color-coded and laid out nicely in perfectly aligned spreadsheets. This lovely exterior tempts ma...

Boosting the Effectiveness of Your Marketing

Ira Kalb | Posted 11.27.2016 | Business
Ira Kalb

These short attention spans are being divided among an increasing number of media channels and choices. What's a marketer to do?

Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing

Tom Doctoroff | Posted 11.09.2016 | Business
Tom Doctoroff

The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.

Unique Selling Point: Does Your Business Possess it?

Yura Bryant | Posted 07.27.2016 | Business
Yura Bryant

Let's face the facts, developing a business is a tough task to manage. Between operating, managing and promoting your business; at times it seems like there is absolutely no time to think in a calm manner.

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

Why Should Anyone Choose You Over the Competition?

Maureen Anderson | Posted 11.28.2012 | Business
Maureen Anderson

What are you giving people they can't get anywhere else?

How to Develop Your Unique Brand

Dorie Clark | Posted 04.21.2015 | Small Business
Dorie Clark

Customers today crave the real--an experience that means something, not just a cookie-cutter formulation.