Every startup and every new business needs a unique selling proposition (USP) to get people's attention these days, and make it stand out in the infor...
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I’ve seen many beautiful marketing plans. Some are color-coded and laid out nicely in perfectly aligned spreadsheets. This lovely exterior tempts ma...
These short attention spans are being divided among an increasing number of media channels and choices. What's a marketer to do?
The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.
Let's face the facts, developing a business is a tough task to manage. Between operating, managing and promoting your business; at times it seems like there is absolutely no time to think in a calm manner.
The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.
What are you giving people they can't get anywhere else?
Customers today crave the real--an experience that means something, not just a cookie-cutter formulation.
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