The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.
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Let's face the facts, developing a business is a tough task to manage. Between operating, managing and promoting your business; at times it seems like there is absolutely no time to think in a calm manner.
The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.
What are you giving people they can't get anywhere else?
Customers today crave the real--an experience that means something, not just a cookie-cutter formulation.
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