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United Breaks Guitars

WATCH: Country Crooner Sings About Airline Losing His Bag

AOL Travel News | Posted 09.20.2011 | Travel

Country singer Dale Watson has written a blues song about an unlikely subject: Tiger Airways. Watson was traveling from Melbourne to Sydney en rout...

#Winning at Social Media

Brett King | Posted 06.08.2011 | Technology
Brett King

It's interesting that whenever a major disruptor like social media, the Internet, etc. comes along, inevitably there are many traditional managers and...

Social Media Monitoring: It Pays to Listen

Robert Ball | Posted 05.25.2011 | Business
Robert Ball

Small and large businesses alike frequently fail to comprehend how social media can be used to hear the subtle, vital nuances of the market or worse yet, the not-so-subtle screams.

Denver's Halloween Blizzard Shuts Down DIA: Vote For The Scariest Airline Horror Story

Posted 05.25.2011 | Denver

Airlines cancelled dozens of flights and 3-4 hour waits this week as DIA struggled to clear nearly two feet of snow off of runways. The ordeal create...

United Airlines' Second Golden Marketing Opportunity: United Breaks Guitars, Song 2

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

What if United put its best baggage handlers on drums and its best customer service reps on the tambourine? They could have in-house legal counsel singing backup.

United Breaks Guitars Song 2: David Carroll's Second Ode To United Airlines (VIDEO)

Posted 05.25.2011 | Business

Consumerist points out that musician David Carroll has released a sequel to his "United Breaks Guitars" video -- which just may be the single most fam...

'United Breaks Guitars': Did It Really Cost The Airline $180 Million?

Posted 05.25.2011 | Business

By now nearly 4 million people have watched the 'United Breaks Guitars' video that has made its way around the web and back. A quick catch-up: United ...

UPDATED: 'United Breaks Guitars' Singer Gets Cash Offer From Airline (VIDEO)

Posted 05.25.2011 | Business

UPDATED, Jul. 10, 3:00 p.m: After his song made its way across the Internet, Carroll received a call from United offering to pay for his beloved gui...