iOS app Android app

Universal Creative

Universal Creative tweaked the magical formula it used to create Hollywood's Wizarding World of Harry Potter

Jim Hill | Posted 04.07.2016 | Entertainment
Jim Hill

Given that there are already Wizarding Worlds in Orlando & Osaka, why should Harry Potter fans now travel to Hollywood to experience the third theme p...

Universal Orlando Has the Tech It Takes to Make "Skull Island: Reign of Kong" Trackless

Jim Hill | Posted 03.15.2016 | Entertainment
Jim Hill

Right from the beginning, that was Universal's goal with its Florida theme parks. Create ground-breaking attractions which really pushed the boundaries when it came to technology. Place their guests right in the middle of their favorite movies & stories and then give these folks a visceral yet intimate experience.

Everything's Big About Universal Orlando's Opening-in-2016 Skull Island: Reign of Kong

Jim Hill | Posted 11.06.2015 | Entertainment
Jim Hill

For nearly 30 years now -- ever since King Kong Encounter was first added to Universal Studios Hollywood's tram tour back in June of 1986 and that 7 ton, 30 foot-tall animatronic figure began blasting tourists with his banana breath -- theme park goers have been going ape for this massive movie monster.

How Universal Studios Hollywood Uses Krusty Burger to Keep Theme Park Guests from Peeking at Harry Potter

Jim Hill | Posted 09.26.2015 | Entertainment
Jim Hill

Fans of The Simpsons have been dreaming for decades now about getting the chance to visit Springfield. Well, that dream became a reality back on April 2nd of this year when Springfield officially opened at Universal Studios Hollywood.

Don't Wear Green and Gold to Universal Orlando's Jurassic Park Unless You Want the Raptors There to See Red

Jim Hill | Posted 09.14.2015 | Entertainment
Jim Hill

And based on the number of YouTube videos, Vines, Tweets and pictures that have been emailed and/or been popping up on Tumblr since the Raptor Encounter officially opened back on May 22, it's clear that all of Braillard's hard work and ingenuity has paid off.

Universal Orlando Resort Announces Volcano Bay, the World's First Water Theme Park

Jim Hill | Posted 05.29.2016 | Travel
Jim Hill

Today Universal Orlando officials changed their minds. They're finally revealed what they're building right next door to Universal's Cabana Bay Beach. Which will be the Resort's third park, Universal's Volcano Bay.

Universal Orlando's Skull Island: Reign of Kong Promises Thrilling Multi-Experiential Adventure Through King Kong's Domain

Jim Hill | Posted 05.06.2016 | Entertainment
Jim Hill

Come the summer of 2016, Universal Orlando is looking to invert this formula with their brand-new Skull Island: Reign of Kong attraction. This time around, it's us humans who will be set loose in Kong's world.

Universal Orlando Went by the Book When Creating Live Shows for the Wizarding World of Harry Potter: Diagon Alley

Jim Hill | Posted 03.31.2015 | Entertainment
Jim Hill

As the Boy Who Lived is exploring the Burrow, he notices that "the old radio next to the sink had just announced that coming up was 'Witching Hour, with the popular singing sorceress Celestina Warbeck.'" And with that one line of text, Universal Entertainment finally found a solution for a challenge that had been plaguing the Diagon Alley project.

Tom Williams, Universal Parks Chairman and CEO, Reflects on the Universal Orlando Resort's Magical Transformation

Jim Hill | Posted 09.06.2014 | Entertainment
Jim Hill

With everyone else looking forward to tomorrow's grand opening of The Wizarding World of Harry Potter - Diagon Alley , it might seem kind of strange t...

Universal Orlando Will Use Lifelike Animation and Live Special Effects to Recreate Harry Potter's journey aboard the Hogwarts Express

Jim Hill | Posted 05.14.2014 | Entertainment
Jim Hill

It seems kind of counter-intuitive to use a plane to promote a train. But that's exactly what the Universal Orlando Resort did earlier this week. They jetted James & Oliver Phelps (AKA the two talented Brits who played Fred & George Weasley in the "Harry Potter" film series) all over the globe.

The Wizarding World of Harry Potter - Diagon Alley Nears Completion at the Universal Orlando Resort

Jim Hill | Posted 03.25.2014 | Entertainment
Jim Hill

Even though The Wizarding World of Harry Potter - Diagon Alley is still basically a construction site, there's really only one word that describes this soon-to-open addition to the Universal Orlando Resort. And that word is magical.

Themed Entertainment Professionals 'Go Go' to Orlando for IAAPA's Attractions Expo

Jim Hill | Posted 01.25.2014 | Entertainment
Jim Hill

So how exactly do theme park attractions get created?

Celebrate the Start of The Simpsons 25th Season by Touring Universal Studios Florida's Springfield, U.S.A.

Jim Hill | Posted 11.29.2013 | Entertainment
Jim Hill

If you really want to lift a glass at Moe's Tavern tonight and then pay tribute to the official kick-off of The Simpsons 25th season on television, there's really only one place to go.