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Upfront

Television Network Upfront 2011/2012: 'Them That Has, Gets!'

Jack Myers | Posted 05.29.2011 | Business
Jack Myers

As the national TV Upfront season moves toward the May/June negotiating period, one thing television networks, media agency executives and marketers a...

Upfront Week Theme: Network TV Is Stronger Than Ever!

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

In some ways, what was not on the screens and in the messages of most networks was more relevant and telling than all the high quality new and returning content that was presented.

The Upfront That Could Have Been

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

As the broadcast network television Upfront moves forward quietly, it's becoming clear that procurement and financial officers of major marketers are dictating the pricing decisions and driving Upfront purchasing models.

Will CBS Be the Wal-Mart of Media?

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Among all major media companies, CBS is best positioned to emerge as the low-cost leader.

Network Upfront Results Will Impact the TV Content Landscape for Decades

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

This year's Upfront results will have significant impact on the future of the network television business.

Fox' "Glee"-ful Upfront Presentation

Ed Martin | Posted 05.25.2011 | Media
Ed Martin

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Network TV Upfront Week 2008: Not So Bad After All

Ed Martin | Posted 05.25.2011 | Entertainment
Ed Martin

We had been led to expect networks to roll over and play dead in the wake of the WGA strike and amid the recession -- but almost all the networks rallied in grand style for Upfronts 2008.