As the national TV Upfront season moves toward the May/June negotiating period, one thing television networks, media agency executives and marketers a...
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In some ways, what was not on the screens and in the messages of most networks was more relevant and telling than all the high quality new and returning content that was presented.
As the broadcast network television Upfront moves forward quietly, it's becoming clear that procurement and financial officers of major marketers are dictating the pricing decisions and driving Upfront purchasing models.
Among all major media companies, CBS is best positioned to emerge as the low-cost leader.
This year's Upfront results will have significant impact on the future of the network television business.
We had been led to expect networks to roll over and play dead in the wake of the WGA strike and amid the recession -- but almost all the networks rallied in grand style for Upfronts 2008.
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