Most estimates suggest it costs five to seven times more to acquire a new customer than it does to retain an old one. Yet a majority of marketing budgets are allocated towards user acquisition over loyalty.
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Have you ever heard a marketing message from a company that is so different from the way they operate that it makes you laugh?
Elements of this image licensed from veer.com
Anyone who has ever placed an order at a fast food restaurant has heard the question "Would you like ...
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