All you need to know is this: NHL owners need suck it up and write off their losses every four years. They'll still make money. The players will be happy, and the game will reach an audience of billions in Asia, which hasn't seen the world's best hockey... ever.
The natural assumption would be that gold medalists are the happiest, followed by silver, then bronze, but it turns out, bronze medalists are significantly happier than silver medalists. Significantly.