I had the honor of watching the Walk the Walk National Championship. Hurley challenged 30 schools across the nation to compete in the fashion show for a chance at winning $25,000 for their school's arts program.
There is tremendous room to create a more dynamic live experience at sporting events. The innovation that will win is the one that creates the ultimate fan experience in one application on the user's own hardware.
As we enter the holiday season and follow the seemingly endless path to destruction Tiger Woods may be on, take pause and look a little harder for some of the good out there being done by our gifted athletes.
The FedEx Cup is one of the stupidest ideas ever inflicted on professional sports, an incomprehensible mash of points-earning and points resetting and players weary from an already overlong golf season.