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Usability Testing CEO is on Mission to Kill Wild HiPPOs

Eric 'E-Rock' Christopher | Posted 03.01.2017 | Business
Eric 'E-Rock' Christopher

Did you know one of the most dangerous animals on the planet is the hippo? Yes! Statistically, hippos actually kill anywhere from 500 to 3,000 peopl...

Is SEO Dead? Why Hotjar Is Aiding and Abetting the NEW 3-Letter Kid in Town.

Eric 'E-Rock' Christopher | Posted 11.09.2016 | Business
Eric 'E-Rock' Christopher

Conversion Rate Optimization (CRO), as defined on Wikipedia, "is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers."

7 Deadly Sins Websites Still Commit

Erika Dickstein | Posted 05.22.2016 | Small Business
Erika Dickstein

I have heard the analogy from time to time that the homepage of your site is like a front door. That means you need to invite me in. You need to provide links from your homepage into your content.

Orca and Usability

Robert St. Amant | Posted 01.20.2013 | Technology
Robert St. Amant

Imagine that it's a few months before the Presidential election. You've just received a call, asking if you'd be willing to offer your services as a usability consultant on a political software project. You're curious; what would something called "Orca" be for? You decide to do it.

Where Is Your Front Door? Dealing with Front Door Disease

George Weiner | Posted 11.27.2011 | Business
George Weiner

Front Door Disease is defined by an organization that focuses all of their design and conversion goals on the front page of their site -- ignoring sub pages. A conversion goal can be a donation, email sign-up, or a new user registration.

Can Ugly Design Be Good Design?

Ty Fujimura | Posted 08.08.2011 | Arts
Ty Fujimura

Respected entrepreneur Jason Fried once wrote that the notoriously hideous Drudge Report is actually well-designed. He was right, and he still is. The...

The iPhone5 Debit Card -- Coming soon?

Brett King | Posted 05.25.2011 | Business
Brett King


Consumers shun bank marketing in favor of researching online

Brett King | Posted 05.25.2011 | Business
Brett King

At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney, the Google Financial Services Team released their latest behavioral research su...

Compliance and Social Media: Friends or Foes?

Brett King | Posted 05.25.2011 | Business
Brett King

It is increasingly frustrating for innovators to get social media tools past hyper-risk-adverse compliance specialists.

I Can't Live Without Twitter But Tumblr Is Just Better

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

I consider myself an unofficial brand ambassador for Tumblr. I use it consistently and speak about it constantly. Tumblr is simply a solid authoring platform.

Customer Service: Sorry Page Not Found (404)

George Weiner | Posted 05.25.2011 | Technology
George Weiner

Did you know that the most trafficked page on your site with the least thought toward content or design is your "page not found" notification or 404 Error page?

Usability: If People Don't use it, it's Broken

George Weiner | Posted 05.25.2011 | Technology
George Weiner

If you drop a user on the front page of your site they will do one of two things: find desirable content or abandon hope and leave your site. It's your goal, as a site owner, to present clear navigation paths.